Half of UK mums watch videos online every week, and one in five watch daily. YouTube counts over a million UK mums among its active users each month.
We make sure our clients’ branded content cuts through the 300 hours of video that are uploaded to YouTube every minute, so that it really speaks to mum.
We work with our community of vloggers and creators to deliver branded video activations that genuinely engage an audience of mums.
See how it works
How we do it
To see, observe, understand, comprehend
And video is uniquely effective in brand communications. Viewers retain 95% of a message when they watch it, compared to 10% when reading it in text.
If you think that real personalities, authentic points of view and a human touch could bring your brand closer to mums, we’d love to talk and show you how we can help.
Drop us a line at [email protected] if you’d like to hear more.
The Channel Mum team combines two decades of effectively communicating with parents.
Our specialist skills include digital marketing, content production, social media and PR – with a sprinkling of ‘mother knows best’ marketing magic.
Channel Mum Founder, Siobhan Freegard OBE, previously founded the UK’s biggest parenting website, Netmums.
Brands we’ve worked with