Iceland Twitter party

What’s the best way to start Christmas? With a glass (or case) of Prosecco, some award winning Iceland mince pies and £150 of Iceland shopping vouchers of course!  Join our #PowerofFrozen Christmas Twitter party this Friday 2nd December at 12.15pm for your chance to win.

It’s taking place from 12.15pm – 1pm and you’re officially invited to join us! Simply RSVP using the information below to let us know you’ll be there.

If you’ve never taken part in a Twitter party before, we can guarantee it’s a lot of fun and with three fun prizes to give away in just 45 minutes, you won’t want to miss out!

Want to know what’s up for grabs?

  • We have 3 cases of Iceland Prosecco
  • £150 of Iceland Shopping Vouchers
  • Enough award winning Iceland Luxury Mince Pies to keep you going ALL Christmas. They’ve been voted favourite by Good Housekeeping AGAIN!

Come join our Twitter party!

Our #PowerofFrozen Christmas Twitter party is a chance to join in the fun, chat about Christmas and win some fab prizes.

When is it taking place?

  • Friday 2nd December 12.15pm – 1pm
  • Use the hashtag #PowerofFrozen and @ChannelMum in all your tweets
  • Watch out for the prize tweets during the party – winners will  be chosen at random from entries received to each prize question. You can answer the prize questions up until midnight on 2nd December.
  • Read our Terms and Conditions here

How do I take part in the Twitter party?

  • If you aren’t already on Twitter then register for free at
  • You must follow @channelmum to take part
  • We’d love to know if you’re coming (so we can get the virtual drinks and snacks ready!) so please RSVP by sending us a message to @channelmum and @icelandfoods using #PowerofFrozen
  • Join in the chat on Twitter on Friday 2nd December between 12.15pm – 1pm
  • Don’t forget to join the party and when you make comments and/or replies you must include #PowerofFrozen and @ChannelMum somewhere in your tweets – this is the only way your comment can be seen by everyone at the party!

GOOD LUCK and see you Friday!

Our standard Terms and Conditions apply. Promotions via these networks must follow the guidelines laid out in the initial post with regards to the mechanic to enter. Promotions are in no way sponsored, endorsed or administered by, or associated with, Twitter/Facebook/Instagram/YouTube. You are providing your information to Channel Mum and not to the network. The information you provide will only be used for the purposes of the promotion. By entering, you agree to your information being used for such purpose. Anyone found to be using multiple accounts to enter will be disqualified. Participants must have an authentic account registered in the UK to participate. Prizes will be delivered as Iceland vouchers to the value of the above prizes. There are three prizes each comprising of vouchers for 6 bottles of Iceland Prosecco worth £6.79 each, 20 boxes of Iceland Luxury Mince Pies worth £1.50 each and £50 of Iceland vouchers.  No cash alternative will be offered for the prize and the prize is non-exchangeable and non-transferable. Iceland reserves the right to substitute the prize for an item of similar value. Iceland vouchers can be used in UK Iceland stores only. Vouchers cannot be used online and cannot be used to purchase bonus card savings. Separate voucher terms and conditions may apply, please refer to the vouchers on receipt for details.

Mums that know how to hack

We’ve all got our own mum hacks that save time or money or are simply just a great idea to have fun. We’re all about sharing the knowledge at Channel Mum which is why we have a special hack series!

After all, as mums, to say our lives are busy is an understatement, that’s why we’re pretty sure that you need these hacks in your life.

We’re proud to be sharing some quick tricks and quirky hacks to make your life easier (and even more cost efficient – don’t forget to watch our money saving hacks video).

mum hacks

From the playful to the practical, we’ve got it covered. We’ve even got some incredibly easy lunch time ideas in our Lunch Hacks video.

So far our Hacks series has covered everything from Fruit Hacks (we’re still impressed with how simple it is to use a straw to hull strawberries – giving the name strawberry a whole new meaning!), to creative play ideas like Moon Sand and Bubble Snakes and easy, healthy lunchbox hacks.

mum fruit hacks

We’ve even done a quick hack on how to make your own Playdough. It’s so simple and of course, a great activity for the family!

We’d love to know which of these hacks you’re going to be trying out – and even better – tell us if you have a hack of your own, we’d love to hear it!

Mother knows best – and that means YOU!

Secret_Mission_thumbnailTotes exciting news today as Iceland have dropped celebrity stars like Kerry Katona and Stacey Solomon from their ad campaigns to use us REAL mums from Channel Mum. The high street store decided to use the #PowerOfMum to promote the #PowerOfFrozen after recent research found just 13 per cent of young mums still care what celebrities are selling, and even fewer believe that the stars actually use those products with their own families.

Screen Shot 2016-05-20 at 12.16.26Our news has been met with excitement in the media today, with the Telegraph newspaper and lots of other titles covering it. And we’ve Screen Shot 2016-05-20 at 12.17.41even got our own thing – Recomumdation – meaning mums trust advice from other mothers over conventional advertising. But hey, we already knew that. And that’s why we’ve launched #FrozenFriday to share all our scrummiest meals and cooking tips, tricks and hack ideas from Iceland. Salmon Parcels with Dill – who knew? Frozen Millie’s Cookies? We’re in!

Today our Iceland Secret Mission has gone live on Channel Mum along with a host of new videos from our community showing us their hauls. It’s such an eye opener to see all the amazing things they’ve found in Iceland. Frozen coconut anyone? Check out Charlotte and Ciara testing theirs.  Fancy find out more? Watch our Secret Mission video and all the fab vlogger hauls and we guarantee you’re going to be surprised!

Love, the Channel Mum team x

PS You can cook the below ALL from frozen in 11 minutes and it’s only £2 a head! Find out how here.

Iceland and Channel Mum



Orgasmic birth – it’s a thing!

6% claim an orgasmic birthTHERE are lots of things us mums shout out in labour – from ‘owwww that hurts!’ to ‘I don’t think I can do this!’ But ‘yes, yes, yessss!’?

Well an incredible six per cent of mums have revealed they found giving birth intensely pleasurable – and even had an orgasm! That’s the stunning result from the latest Channel Mum survey, with our friends at the

Overall, a quarter of the 2,209 mums we spoke to said they  ‘love’ being in labour – with 67 per cent describing birth as ‘a very positive experience.’ In a world where the only news seems to be bad news – even with birth stories – we feel this is an important message to share.

So many mums-to-be only hear the negative stories that it’s easy to get worried about bringing your baby into the world, and the fear can mar what should be a lovely pregnancy and an exciting time in your life.

Birth stories
Lucy Roberts amazing birth story

So what’s even more encouraging is that our study showed a quarter of mums said giving birth was much easier than expected, compared to just one in five who found it harder than they were prepared for.

And the best bit?  Mums’ favourite part of giving birth is just as the baby is being born, preferred by 41 per cent of women, followed by 27 per cent who claimed the moment they went into labour as their most enjoyable part of the birth process.

But the least liked time is pushing, with 38 per cent of mums finding it tough, along with one in three who found the early hours of being in labour hardest.

And it seems we’re loving giving birth so much that 36 per cent of us now plan the type of birth we want BEFORE we’re even pregnant!

Channel Mum founder Siobhan Freegard said: “No quarter of mums say giving birth was easier than expectedother life changing experience has such a bad reputation as giving birth. Yes it can be gruelling and it can go wrong, but it can also be amazing, empowering and even pleasurable, with a surprising number of mums saying they enjoyed an orgasmic birth.”

Now here at Channel Mum we’ve also notice a real trend for mums researching birth stories when they are newly pregnant, and for new mums to share their birth vids once the new arrival is safely here. So we were delighted to find out that 92 per cent of mothers read or watch them and 94 per cent of you have shared your own.

But there’s one thing lacking here and that’s dad’s side of the story. Our research revealed an overwhelming 96 per cent of mums want to hear from dads but only 53 per cent knew of a dad who’d shared his story – and just two in five said their partner shared his own story.

92% of mum watch or read birth storiesBut we’re on our way to fixing this with our collection of birth stories from our vlogger mums – and dads! You can take a look at our growing collection of great dads birth stories over here.

Milli Hill, birth expert and founder of the Positive Birth Movement said: “The fact that giving birth can be a brilliantly enjoyable experience is a well-kept secret that is finally getting out!”

We’d love to know how you’d describe your labour and birth in just three words. Tag us on social using #BirthIn3

Watch the rest of the results from our new survey in the video below:

Welcome to the new Channel Mum website

WHAT a month it’s been for births! Louis Tomlinson is the first 1D daddy after his ex Briana Jungwirth gave birth to tot Freddie Reign. Coleen and Wayne Rooney are building their very own footie team after welcoming third son Kit, while McBusted star Harry Judd is the now proud papa to baby Lola with wife Izzy. We also welcomed a new Channel Mum baby this month, congrats to Lauren on the birth of daughter Sienna.

But there’s one more new arrival we want you to welcome – our brand new bouncing baby, the new Channel Mum website!

While we don’t have any stretchmarks to show for it, we’ve had plenty of sleepless nights, as we want to make Channel Mum the place mums go for video – and the most trusted source of video parenting info on the web.

With us busy mums having an average of just 17 minutes downtime each day, we know you don’t have time to read books or guides or wade through text-heavy websites – so watching a quick vid on your phone is the way to go.

And we also know you want information from other mums just like you, to share the latest tips, the highs and the lows, the laughs and the tears, and all those special moments which make being a mums so worthwhile.

As the honest face of parenting, all the girls at Channel Mum promise to always tell it like it is. Whatever you need to know – and whatever you’re going through with your pregnancy or family – we understand as we’re right there with you.

Our team of top vloggers includes pregnant mums, single mums, mums with twins, families with all boys, all girls or a mix, large families, singletons, plus families on the IVF journey.

They want to share their world with you – and hear all about your family too.

So please, take a look around, make yourself at home, and become part of our lovely supportive Channel Mum family.

Drop us a line at [email protected] too – we can’t wait to hear from you.

With love,

The Channel Mum Team.

Your favourite Christmas ads in 2015

‘TIS the season to make money – and retailers across the UK are locked in the annual battle of the Christmas ads.

The seasonal scrap pits supermarkets and catalogue firms against department stores and food retailers to create the most memorable commercial, and set the tills jingling as consumers flood through the doors.

As sure as Santa arriving on Christmas Eve, John Lewis has swept the board for the last few years, creating a string of weepie mini-epics to tug on consumer’s heartstrings, and show spending lavishly is the way to have a very merry Christmas.



Previously, competitors have tried to copy the firm’s signature style with highly emotional story-led commercials, but this year there’s a change taking place that could impact on future festive ads.

With more young under 30s – dubbed the Millennial Generation – having children, there’s a subtle but very real shift away from overblown ads to something which better serves the busy family consumer.

New research from our young audience here at Channel Mum shows while the John Lewis ‘Man on the Moon’ ad still registers as the favourite with shoppers, the most effective Christmas ad is Aldi’s, and fellow discounters Argo, Lidl and Asda all polled better than pricier rivals.


Most significantly, a third of mums quizzed said they plan to shop at Aldi after watching the current ‘Favourite Things’ campaign, compared to just 31 per cent who will buy from John Lewis. While the percentage point difference is small, it’s the first time we’ve seen it – and it’s in line with the more product and price-conscious shopping habits of millennial mums.

What Aldi has done very well is combine the strong pricing and product message, wrapped up with emotional pull and a sprinkling of seasonal hope and positivity. It’s a hard thing to do well but the advert looks effortless and it also appeals to children as there are so many delicious and shiny things to look at – and all the ones kids love!

And there’s also been a change in the way young consumers feel about the money spent on the John Lewis ad. Almost half of young mums feel the £7m cost of the commercial was heavily excessive and would have been better spent in part as a charity donation, while a quarter complain there is way too much hype about it each year. Again, this is the first time we’ve seen these sentiments and is indicative of a new generation coming through.

Now each generation has its own ideas and identity, so with even more young mums holding the purse strings next year, it will be fascinating to see how the changes develop. We know Millennials are practical and price conscious but also aspirational and adore bling and glamour, so bring on the ad that combines all of those and we’ll find next year’s Christmas commercial winner!