Capturing Shared Moments With Cadbury Dairy Milk Buttons

We have a special place in our hearts for chocolate and we’ve really enjoyed working closely with one of our favourite brands, Cadbury Dairy Milk Buttons to create not only some incredible content about all those special moments that happen every day as a parent, but also to create something that’s a bit of a digital first in the world of parenting videos.

It’s all to celebrate the launch of the Cadbury Dairy Milk Button’s Memory Lane tool and we’ve been working  with 100 mum vloggers, asking them to share with us some of their very special shared moments as a mum.

From that morning cuddle to the little things that always bring a smile (when they say, “Mummy I love you”), mums have been opening up their hearts to us and telling us about those ‘awww’ moments that they share with their children every day. After all, life isn’t just about the big things, it’s about finding everyday happiness.

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If you haven’t seen them yet, watch these amazing videos about Cadbury’s Dairy Milk Button’s Memory Lane and find out how you can make your own too.

The Cadbury Dairy Milk Button’s Memory Lane tool is special – it uses clever 360 degree technology which you personalise by uploading photos of you and your little ones. It’s a lovely way to look back on all those special pics from your camera roll and see them in the context of your very own “memory lane”. It’s a fun summer holiday activity to show your children!

Seeing all of the videos go live and hearing about everyone’s special moments, makes us realise how lucky we are to have the privilege of being mums – but it also makes us realise just how amazing it is to harness mum power to all come together with a message – about enjoying those everyday shared moments of motherhood.

After all, it goes by much too fast.

As part of our partnership with Cadbury Dairy Milk Buttons we have a wonderful competition to tell you about too! You could win one of five state of the art video cameras and of course, a delicious box of Cadbury Dairy Milk Buttons. Fancy winning that? We do!

How To Enter

All you have to do is create your own personal Memory Lane by visiting and share your video using the hashtag #ButtonsMemoryLane and tag @channelmum on Twitter, Instagram or Facebook for your chance to WIN one of five state of the art video cameras and a box of Cadbury Dairy Milk Buttons. The competition ends on 30th September and all our usual terms and conditions apply.

Good luck!

PS, We’ve got an exciting, prize filled Twitter party coming up soon on Wednesday 24th August from 11am – 12pm so don’t forget to join us there for even more amazing competition giveaways. More info coming soon!

GOOD LUCK and see you Friday!

Precious moments plus our favourite chocolate

We’re all partial to a bit of chocolate here at Channel Mum HQ so  we’ve been delighted to partner with Cadbury Buttons and we’ve been busy getting our team and the Channel Mum network creating heart-warming videos around the really precious shared moments that mums have with their children. You know, the everyday things that are actually pretty important.Enter to win Cadbury Buttons

We’ve been making vlogs capturing  favourite family moments, and to be honest, watching all the content has made us stop and take the time to reflect on those special things that mean a lot. Beyond just spreading the Cadbury Buttons joy, this campaign has actually made us take a breath and realise how lucky we are to have ‘mum’ as our most important job title.

From reading stories at bedtime to morning snuggles, the chaos of family breakfasts and exploring nature together, the ordinary can really be extraordinary sometimes.

If you see Precious Shared Moments popping up do have a look, if you’re anything like us you’ll feel well and truly warm and fuzzy inside once you’ve heard our mums share the small things. You might even see the Channel Mum team while you’re out and about – we’re so proud our mums are heading up the Cadbury Buttons billboard campaign!


To celebrate all the amazing videos we’ve got an exciting competition for you to enter.

The Prize
We’re giving away five fabulous prize bundles containing a state of the art digital camera worth over £150 and a box of delicious Cadbury Buttons.

How to Enter
We’d love to see your precious shared moments with you and your family. Tell us, or show us, YOUR precious shared moments using the hashtag #TasteLikeThisFeels and tag us in using @channelmum on Twitter, Instagram or Facebook to enter our competition. All entries received by Wednesday 6th July will be entered into the free prize draw. For full competition rules click here.

Win digital camera with Channel Mum


We still can’t decide which part of the prize we’re most excited about, camera or Buttons…camera or Buttons…

Good luck!