Capturing Shared Moments With Cadbury Dairy Milk Buttons

We have a special place in our hearts for chocolate and we’ve really enjoyed working closely with one of our favourite brands, Cadbury Dairy Milk Buttons to create not only some incredible content about all those special moments that happen every day as a parent, but also to create something that’s a bit of a digital first in the world of parenting videos.

It’s all to celebrate the launch of the Cadbury Dairy Milk Button’s Memory Lane tool and we’ve been working  with 100 mum vloggers, asking them to share with us some of their very special shared moments as a mum.

From that morning cuddle to the little things that always bring a smile (when they say, “Mummy I love you”), mums have been opening up their hearts to us and telling us about those ‘awww’ moments that they share with their children every day. After all, life isn’t just about the big things, it’s about finding everyday happiness.

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If you haven’t seen them yet, watch these amazing videos about Cadbury’s Dairy Milk Button’s Memory Lane and find out how you can make your own too.

The Cadbury Dairy Milk Button’s Memory Lane tool is special – it uses clever 360 degree technology which you personalise by uploading photos of you and your little ones. It’s a lovely way to look back on all those special pics from your camera roll and see them in the context of your very own “memory lane”. It’s a fun summer holiday activity to show your children!

Seeing all of the videos go live and hearing about everyone’s special moments, makes us realise how lucky we are to have the privilege of being mums – but it also makes us realise just how amazing it is to harness mum power to all come together with a message – about enjoying those everyday shared moments of motherhood.

After all, it goes by much too fast.

As part of our partnership with Cadbury Dairy Milk Buttons we have a wonderful competition to tell you about too! You could win one of five state of the art video cameras and of course, a delicious box of Cadbury Dairy Milk Buttons. Fancy winning that? We do!

How To Enter

All you have to do is create your own personal Memory Lane by visiting and share your video using the hashtag #ButtonsMemoryLane and tag @channelmum on Twitter, Instagram or Facebook for your chance to WIN one of five state of the art video cameras and a box of Cadbury Dairy Milk Buttons. The competition ends on 30th September and all our usual terms and conditions apply.

Good luck!

PS, We’ve got an exciting, prize filled Twitter party coming up soon on Wednesday 24th August from 11am – 12pm so don’t forget to join us there for even more amazing competition giveaways. More info coming soon!

GOOD LUCK and see you Friday!

Cadbury competition winners – was it you?

Thanks to everyone who entered the Cadbury competition we ran recently, offering you the chance to win a state of the art camera and a box of Cadbury Dairy Milk Buttons.

We asked you to share special moments with your little ones and we were so touched by the hundreds of heartfelt memories you shared with us. From little moments of tenderness between siblings to momentous events like first cuddles with newborns and first family holidays, it really reminded us just how many special moments there are as we raise our families.

Congratulations to our worthy winners:

Amelia Mylott





If you didn’t win this time then don’t worry – we have another Cadbury competition planned soon.

In the meantime if you’ve not yet seen our videos on precious shared moments, this is sure to put you in a good mood for the rest of the week!