Totes exciting news today as Iceland have dropped celebrity stars like Kerry Katona and Stacey Solomon from their ad campaigns to use us REAL mums from Channel Mum. The high street store decided to use the #PowerOfMum to promote the #PowerOfFrozen after recent research found just 13 per cent of young mums still care what celebrities are selling, and even fewer believe that the stars actually use those products with their own families.
Our news has been met with excitement in the media today, with the Telegraph newspaper and lots of other titles covering it. And we’ve even got our own thing – Recomumdation – meaning mums trust advice from other mothers over conventional advertising. But hey, we already knew that. And that’s why we’ve launched #FrozenFriday to share all our scrummiest meals and cooking tips, tricks and hack ideas from Iceland. Salmon Parcels with Dill – who knew? Frozen Millie’s Cookies? We’re in!
Today our Iceland Secret Mission has gone live on Channel Mum along with a host of new videos from our community showing us their hauls. It’s such an eye opener to see all the amazing things they’ve found in Iceland. Frozen coconut anyone? Check out Charlotte and Ciara testing theirs. Fancy find out more? Watch our Secret Mission video and all the fab vlogger hauls and we guarantee you’re going to be surprised!
Love, the Channel Mum team x
PS You can cook the below ALL from frozen in 11 minutes and it’s only £2 a head! Find out how here.