Everyone is playing Pokemon-Go but did you know the new AR app has a VERY unusual use? Pregnant woman across the globe are using the smash-hit game to help bring on labour!
In case you’ve been hiding under a rock, the character-catching gaming craze sees players walk for up to six miles at a time to snare monsters and hatch their eggs – and has led to a surge in women reporting it helped kickstart their birth.
As every pregnant mummy knows, walking is thought to stimulate the release of pregnancy hormone oxytocin, which triggers contractions. It’s one of the main methods recommended by midwives to begin labour – but most of us don’t manage it as it’s just too uncomfortable in late pregnancy.
But our new Channel Mum survey has found 53 per cent of mums-to-be plan to use the app to get their labour underway, and one in 20 new mums who’ve given birth in the past few weeks already say they played it to Pokemon-Go into labour.
Two in three mums claim playing the virtual game helps with pain relief by keeping them occupied, while 53 per cent said it helped them walk further by having fun.
Midwives have already dubbed the new craze ‘Poke-Mums’ and are braced for an influx of women using the app, as 57 per cent of us young mums are already regular Pokemon-Go players.
One of the first to try it is our very own Channel Mum vlogger Amber Wilde. She said: “Never mind hatching a Pokemon character, I’m hatching two real babies of my own thanks to the app. I’m proud to be a Poke-Mum as it worked really well to make me go into labour. I’d only just hit on the idea and started walking and monster hunting for a few miles when my waters broke and the twins were on their way.”
Good luck Amber, we can’t wait to meet them!
Watch below to see how heavily pregnant Jess gets on catching Pokemon