The twenty ninth of February 2016 is a big day – and not just because it’s a leap year so you can pop the question to your other half! Much more importantly, it’s the first ever MumVidCon: the conference for UK mum vloggers hosted by us together with YouTube and ITV.
Just a year ago when Channel Mum first set up, YouTube was awash with teen channels – but there were fewer than 20 mum vloggers in the UK. In fact we had to launch a sponsorship programme to encourage mums to pick up their cameras.
Fast-forward a year and things look very different. We’ve just launched a website which brings together more than 110 mums – and wonderfully some dads too – vlogging from every corner of the UK. Viewers can now watch honest, real-life experiences on everything from trying to conceive, through pregnancy, birth, newborns, toddlers to tantrums and teens. Or they can simply tune in for a cuppa and a little window into someone else’s world, with all the daily ups and downs of family life.
Our amazing family of vloggers are making a real difference to families in lots of different ways. From major events like pregnancy announcements, relationship issues or managing your mental health, to the everyday but essential parts of family life like shopping hauls and meal planning – the Channel Mum crew always have a vlog which will help.
So, MumVidCon is a chance for Mum Vloggers to come together for the first time as professionals. To look at best practice guidelines, to understand why we do what we do, to examine how the big metrics work and enable us to make vlogging a career. But, also to realise what really drives us and why reaching just that one mum who sees your story and feels better is a real success.
Vlogging is powerful. By putting yourself out there, sharing your story can change one mum’s day – and it may change her life and her child’s future. You have that power. So we’d love you to be part of this very special day. Here is the programme and speakers. When we originally booked the room for 50 people, we were a very small team. Now we’re kicking ourselves as we want to invite ten times more people – but no one could have predicted the community would grow so fast, or that we’d find so many talented people. So if you didn’t get a space, that’s my fault, I’m sorry! We’ll put it right by putting everything useful on social media and putting video highlights up afterwards.
For us, this event is about the spirit of YouTube – being open and collaborative and sharing what we’ve learned on the journey so far. It’s about giving back, paying forwards and growing together. And making some new friends along the way. So do follow our hashtag #MumVidCon across social media where we’ll add anything interesting and useful including links to videos, print outs, takeaways etc. Also, we promise we will get the BIGGEST venue we can next time and invite ALL the mum vloggers we know. So if you feel we don’t know you yet, drop us a line at [email protected] and we’ll add you to our ‘friends’ list – or get involved on social and say hello.
Looking forward to chatting with you on #MumVidCon