MEET the Poke-Mums! Game used to induce labour

Everyone is playing Pokemon-Go but did you know the new AR app has a VERY unusual use? Pregnant woman across the globe are using the smash-hit game to help bring on labour!

In case you’ve been hiding under a rock, the character-catching gaming craze sees players walk for up to six miles at a time to snare monsters and hatch their eggs – and has led to a surge in women reporting it helped kickstart their birth.

As every pregnant mummy knows, walking is thought to stimulate the release of pregnancy hormone oxytocin, which triggers contractions. It’s one of the main methods recommended by midwives to begin labour – but most of us don’t manage it as it’s just too uncomfortable in late pregnancy.

But our new Channel Mum survey has found 53 per cent of mums-to-be plan to use the app to get their labour underway, and one in 20 new mums who’ve given birth in the past few weeks already say they played it to Pokemon-Go into labour.


Two in three mums claim playing the virtual game helps with pain relief by keeping them occupied, while 53 per cent said it helped them walk further by having fun.

Midwives have already dubbed the new craze ‘Poke-Mums’ and are braced for an influx of women using the app, as 57 per cent of us young mums are already regular Pokemon-Go players.

One of the first to try it is our very own Channel Mum vlogger Amber Wilde. She said: “Never mind hatching a Pokemon character, I’m hatching two real babies of my own thanks to the app. I’m proud to be a Poke-Mum as it worked really well to make me go into labour. I’d only just hit on the idea and started walking and monster hunting for a few miles when my waters broke and the twins were on their way.”

Good luck Amber, we can’t wait to meet them!

Watch below to see how heavily pregnant Jess gets on catching Pokemon

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Everything you need to know about scans – and more!

If you hadn’t guessed already, trying to make life easier for mums is something we’re passionate about here at Channel Mum HQ. That’s why we’ve launched the Channel Mum Ultimate Guide to Pregnancy Scans to help demystify the world of ultrasound scans and to show you what to expect.

Our Ultimate Pregnancy Scan Guide shows you what happens during your ultrasound scan, the different kinds of scans you can have and follows our vlogger Emily having a private scan at 28 weeks at Window To The Womb. You can see her have a 2D, 3D and 4D scan and even see how the gender of her baby is identified. Is it a boy or a girl? Watch the video to find out!

Side note: Did you know you could find out the gender of your baby from as early as 16 weeks?

We’ve even included a fruit diary of how your baby grows rapidly from something smaller than a poppyseed to the size of a watermelon in nine months.

Scans are such a momentous part of any pregnancy and such a special time for you and your partner to finally get a glimpse at what’s going on in your tummy and listen to your baby’s heartbeat.

If you’re anything like us, during your pregnancy you’ll be searching high and low to try and see what your baby looks like at each week of pregnancy, so we feel pretty lucky to have been able to secure footage of 2D, 3D and 4D real scans from our lovely friends at Window To The Womb.

If you’re expecting a baby or curious about what each week of pregnancy can be like, make sure you check out our pregnancy week by week guides for more pregnancy videos from mums at the same stage as you are, all the way through your pregnancy.

scan video

Competition time!

To celebrate our Ultimate Pregnancy Scan Guide going live we’ve got a fab competition with a chance for you to win a ‘Born To Be A Star’ scan package from Window To The Womb with a 4D Baby Scan package and a Heartbeat Teddy Bear (worth £119).

So if you fancy having a 4D scan where you can see moving 3D images of your baby and have their heartbeat recording put inside a teddy bear, then don’t miss your chance to enter.

How to Enter

You can take part in our free prize draw using your social media of choice.

Facebook – Simply follow us and add your scan photo in the comments below the competition post or tell us your due date there.


Twitter – Follow us and tweet us a scan photo or your due date using #WinAScan and tag @channelmum


Instagram – Follow us and upload your scan photo and tag @channelmum. Or leave a comment on our competition post.

Comp closes midnight 29th July.

The prize will be redeemable at any Window To The Womb studio nationwide. No cash alternative. Usual Channel Mum terms and conditions apply. One winner will be chosen at random after the closing date.

Happy Easter!

IT’S EASTER WEEKEND, the clocks are going forward and the sun is finally shining. But whether you’re Christian, follow another religion or don’t really believe at all, Spring is still a very special time. For Christians, Easter symbolises the resurrection of Christ – and new life as Mother Nature awakens after winter.Screen Shot 2016-03-25 at 10.51.28 While modern-day Easter makes us think of fluffy chicks and chocolate eggs, even from pagan times the Egg was the ultimate symbol of fertility. Christians soon adopted it as a symbol of Christ’s resurrection from the tomb, being a casket from which new life emerges. Many ancient cultures also had a Spring Mother Goddess who banished ‘old man’ Winter, including the Anglo-Saxon Eostre and Nordic Ostra.
And even today babies born on Easter Day are though to be especially lucky in life, with celebs including Harry Potter star Emma Watson, actress Melissa Joan Hart and actor John Rudd also Easter Sunday babies. Screen Shot 2016-03-25 at 10.50.45
But as well as giving birth to new life, Easter can also be a time for creating a new life. Chocolate is a well-known aphrodisiac and midwives report a surge of babies born nine months after the long Easter Weekend!
Here at Channel Mum we have our own brood of Easter chicks about to be hatched, with lots of our Vloggers pregnant and more to be announced soon. And while we’re following their unique journeys, we’d love to hear your birth story too. We’ve teamed up with our friends at the Positive Birth Movement to hear all about your birth, so fill in our survey for your chance to win £150 in supermarket vouchers – but just don’t spend it all on choccy eggs!

We wish you and your family the most wonderful Easter, with love from all the team at Channel Mum x