When we launched Channel Mum back in January, we announced that we were looking for new talent to join our sponsorship programme and invited mums across the UK to apply for the opportunity. It’s fair to say that we were pretty bowled over by the response!
We’ve received hundreds of applications. And along with each application came a unique story: mums who had gone through the agony of trying to conceive for a long time; young mums; mums to children with special needs; earth mothers; career girls; military wives and single mums. And so many equally unique ideas for YouTube channels and content. Our panel of judges really had their work cut out for them in selecting the first group of channels to offer sponsorship to.
But they did, and today we are delighted to announce the first of the year’s successful entrants. We’ve selected nine channels for sponsorship. Some have already begun their vlogging journey; others just have an idea for the shape they would like their channel to take. We’ll be working with each of them to develop their channel over the coming months and will share their progress as we do so but in the meantime, here’s a glimpse of them:
Lauren Brown: Lauren has two children, aged 8 and 10. Her background was in the fashion industry but she is now a stay-at-home mum who’s looking to “reconnect with her mojo” through vlogging after devoting the last few years to motherhood. Lauren also has a disability and will be sharing the story of how she copes with that with her viewers.
Hey Mummy TV: Katy Pullinger & Anna Cribb have four children aged 3-8 between them and another on the way. They launched their channel in October 2014, offering two perspectives and two opinions on all-things parenting.
Lauren Hampshire: Lauren is a trained broadcast journalist and producer and mum to her 21-month old daughter. She’s not yet on YouTube but the panel praised her application video for being “cheery but honest”.
Jessica Thornton: Jess is mum to a nine-month old boy and soon to be step-mum, when she marries her “tattooed bloke” later this year. She wants to ensure that her channel has “no sugar coating”.
Isabel Brandon: Isabel was catapulted into motherhood when she fell pregnant whilst living in a house share at university, at the age of 20. She’ll be vlogging about life as a young mum and about coping with the birth of a premature baby, which she has first-hand experience of after her son was born eleven weeks early.
Jen Townsend: Jen is a new mum – her baby boy was born in December 2014. She describes herself pre-baby as “very career driven, ambitious and focused on my career goals” as well as being very active. She’s now in the process of getting used to a totally new way of life as a mum and will be vlogging about her personal experiences of issues such as breastfeeding, finding your identity as a mum and the impact of having a baby on your relationship.
Maria Noell: Maria describes herself as an earth mother: “barefoot with a love of the outdoors, happiest when camping, passionate about a healthy, centred but active lifestyle”. She became a mum aged 22 and has written in a diary since she was very young and is now excited about turning her diary into a vlog.
Mummy Nutter: Laura juggles her fashion career with having two children under three. In a departure from much of the mum content on YouTube which is focused on diary-style videos and hauls, she wants to make her channel informative and topic-led, sharing her take on issues such as potty training, teeth cleaning, weaning and holidaying with kids.
Rachel Brady: Former party girl Rachel now lives on a farm in Derbyshire and has two children. She’ll be focusing on cooking on her channel and will be filming rural farm-life – complete with chickens – though “it won’t be all perfect and lifestyle porn-y: it will be messy and real”!
So there we have it – the first Channel Mum-sponsored vloggers! We’re really excited about working with each of them to help them realise their vlogging potential. Stay tuned to hear more from them, and if you’d like to apply for the opportunity, you can do so at any time throughout the year.