From Blogging to Vlogging: it’s easy, right? February 27, 2015 by Tony May Since we launched we’ve heard from many successful bloggers who are looking to make the leap from blogging to vlogging. Some have already dabbled in making videos, some have already established a successful video channel and others are nervously looking at YouTube and wondering how best to go from being behind a blog to in front of a camera. Whilst researching the UK mum vlogging ‘scene’ we’ve checked out hundreds and hundreds of channels, and wanted to share our three top pointers for becoming a successful blogger-turned-vlogger: 1. Develop your own YouTube identity: If you want your YouTube channel to simply be an extension of your blog, then it makes absolute sense for you to refer to your blog frequently in your videos. But if you are serious about ‘making it’ on YouTube then you need to assume that people watching your videos are not aware of your blog. Think of your audience as being distinct, and having different needs to your blog readers. If people stumble upon one of your videos within YouTube and are not in the blogging community, they will be instantly confused if you open your video with a reference to your blog. The Red Ted Art channel is a good example of how to achieve success on YouTube that is distinct to a blog: the videos can be watched in complete isolation of the related blog – in fact you wouldn’t necessarily know they were associated with a blog at all, hence the channel is attracting lots of views from within YouTube itself. Of course the name of the channel and the branding can still be the same as your blog, but you should think carefully about this. With a few exceptions, most of the channels by the big vloggers out there (not just in the mum world) simply name their channel after themselves, without giving it another name. YouTube is about feeling a real rapport with the person you’re watching and getting to know them as an individual, a person, a face – it’s a very different dynamic to that with a blog, in which you can read and connect with post without really getting to know its author in any meaningful way. To do well on YouTube, you generally need to build your brand as an individual, and that usually (but not always!) means your name should be somewhere prominent on your channel, if not in the name itself. 2. Create memorable, unique content – in the same way you do for your blog: This sounds really obvious! But bloggers pour so much energy into creating really distinctive posts for their blog that make for brilliant reading and are based on really shareable and relatable topics. The same needs to be the case on your YouTube channel. There is so much samey content on YouTube – hauls, day in the life, what’s in my changing bag. There is a demand for that content, sure, but if you really want to stand out and get cut-through, you need to think outside of the box in exactly the same way that you do when coming up with ideas for your blog. Come up with an overall proposition for your channel – a USP, if you like, that will set it apart from other mum channels – and create content that fits with that overall philosophy or positioning. 3. Look for new ways to promote your vlog: Many bloggers have really impressive readership and social media figures and your existing channels are absolutely a great starting point to promote your YouTube channel. But YouTube opens up so many opportunities to reach new audiences that you are not currently talking to and the most successful vloggers build specific audiences for their YouTube channel. The people who read your blog won’t necessarily be the ones who watch your videos. If you get your content right (see above point!) then you should attract viewers direct through YouTube and there are heaps of other opportunities to promote your channel if it is offering something distinctive to everything else out there. In the same way that you had to work had to build up your blog readership in the early days, it’s really worth doing the same for your YouTube channel and that probably means looking outside of the audience for your blog and social channels. Have you got any more thoughts about “making the leap”?! Tweet us at @channel mum and let us know!