From Vlog 15 to Vlog 20

We first released the Channel Mum Vlog 15 – our roundup of the top UK YouTube channels for mums – back in December.  And just three months later we’re really excited to say that the Channel Mum Vlog 15 is now the Vlog 20.


We publish the list every month and as we’ve been doing so, we’ve seen a steady increase in the number of mums vlogging on YouTube and – crucially for the Vlog 20 – hitting the 1000 subscriber mark, which means that they are eligible to make the list.

This month’s includes a number of newly established channels, including one fronted by celebrity mum Michelle Heaton who has attracted over 200,000 views of her channel since it launched in November 2014.  The ‘Michelle Heaton In Reality’ channel features videos with Michelle vlogging about health and fitness, the red carpet and motherhood, with one of her most popular videos last month offering advice on how to throw a Frozen birthday party.

One of YouTube’s top beauty vloggers Ruth Crilly also makes the list for the first time this month. Ruth, who has nearly 300k subscribers on her channel ‘A Model Recommends’, is pregnant with her first child and has begun vlogging about her pregnancy.  Vloggers need to make at least one family-related video per month to make the list, which means Ruth has joined the other 19 channels in the Vlog 20.

Other channels making the list for the first time include Belles Boutique, fronted by mum Laura whose channel has an impressive 18,000 subscribers and Emma Ross’ Mamalina channel, which just hit 1000 subscribers.

The Saccone-Jolys channel, fronted by vlogger Anna and husband Jonathan tops the combined engagement & reach chart this month, seeing off competition from Louise Pentland’s Sprinkle of Chatter channel, which took first place in the previous two months.  Sprinkle of Chatter was knocked out of the Vlog 20 completely this month, as none of her videos were family-related.

Huge congratulations to everyone who made the list this month – as well as to the many new UK-based channels that are popping up for mums – welcome to the family!

Why didn’t you choose me?

If you applied for Channel Mum’s new talent sponsorship, you’ll have heard last week whether you were chosen or not. This post is for those of you who weren’t chosen.

By now, you may have told yourself it was just a silly vlogging competition anyway. You don’t really care. Move on. You possibly didn’t tell your partner or your mum or your friends you applied, and you certainly don’t want to tell them you weren’t selected, so no words of comfort or the companionable “they don’t know what they are talking about” from them.

I just want to acknowledge you and that I know you will have felt at least a moment of the hurt that comes with rejection.  But mostly I want to add to that and to say bloody well done for applying. I hope that doesn’t sound patronising, but I want to say it. You took a risk, you put yourself out there in a very personal way.

You’ll have been told by us that you can apply again. So should you?

We can learn a lot from our children…if they want to do something and fail, you can see them having a bit of think…how much do I want to do this? If the answer is ‘not that much’ they wander off to do something else. If the answer is ‘a lot’ they keep trying. Balancing the bricks, solving the puzzle, climbing the tree.

So ask yourself, was your application a bit of a whim? Or do you really, really want to be a vlogger. If you do, please do try again.

This time, do something different. Ignore every other vlogger out there. What you would tell your children? I think it would be: “Be yourself. People will love you for who you really are”.

There is no formula for successful mummy vlogging. The best way I can describe it to you is by saying we want to recreate the global village of parenting. If you lived in an old-fashioned village you’d have access to the wisdom or company of lots of relatives and friends – the cake-maker, the curtain-maker, the teacher, the one who is good with choosing the right colour paint for your hall, the one who always knows a good recipe or a good remedy…you’d ask their advice and while you were there, have a cup of tea and a chat about your lives. As you found out a bit more about her, you’d come to know her story. You might become good friends, or you might just go back next time you need advice on that subject.

Ask yourself: in this village, why would someone knock on your door? Who are you really? What do you know? What do you love? What are you good at? What is your story?

“How to vlog the limelight”

Channel Mum’s Siobhan has shared her top five tips for aspiring vloggers in today’s Metro:

1. Decide your USP: what’s your speciality?

2. Be authentic: and that means being yourself!

3. Don’t spend hours procrastinating: be natural, not scripted

4. Appearances matter: what’s in the background of your videos?

5. Get to grips with the geeky stuff: use Google analytics to find out how well your videos are doing

Read Siobhan’s tips in more detail here.


Introducing…Channel Mum’s Sponsored New Talent

When we launched Channel Mum back in January, we announced that we were looking for new talent to join our sponsorship programme and invited mums across the UK to apply for the opportunity.  It’s fair to say that we were pretty bowled over by the response!

We’ve received hundreds of applications. And along with each application came a unique story: mums who had gone through the agony of trying to conceive for a long time; young mums; mums to children with special needs; earth mothers; career girls; military wives and single mums.  And so many equally unique ideas for YouTube channels and content. Our panel of judges really had their work cut out for them in selecting the first group of channels to offer sponsorship to.

But they did, and today we are delighted to announce the first of the year’s successful entrants.  We’ve selected nine channels for sponsorship.  Some have already begun their vlogging journey; others just have an idea for the shape they would like their channel to take.  We’ll be working with each of them to develop their channel over the coming months and will share their progress as we do so but in the meantime, here’s a glimpse of them:

Lauren Brown: Lauren has two children, aged 8 and 10. Her background was in the fashion industry but she is now a stay-at-home mum who’s looking to “reconnect with her mojo” through vlogging after devoting the last few years to motherhood. Lauren also has a disability and will be sharing the story of how she copes with that with her viewers.

Hey Mummy TV: Katy Pullinger & Anna Cribb have four children aged 3-8 between them and another on the way.  They launched their channel in October 2014, offering two perspectives and two opinions on all-things parenting.

Lauren Hampshire: Lauren is a trained broadcast journalist and producer and mum to her 21-month old daughter. She’s not yet on YouTube but the panel praised her application video for being “cheery but honest”.

Jessica Thornton: Jess is mum to a nine-month old boy and soon to be step-mum, when she marries her “tattooed bloke” later this year. She wants to ensure that her channel has “no sugar coating”.

Isabel Brandon: Isabel was catapulted into motherhood when she fell pregnant whilst living in a house share at university, at the age of 20. She’ll be vlogging about life as a young mum and about coping with the birth of a premature baby, which she has first-hand experience of after her son was born eleven weeks early.

Jen Townsend: Jen is a new mum – her baby boy was born in December 2014.  She describes herself pre-baby as “very career driven, ambitious and focused on my career goals” as well as being very active. She’s now in the process of getting used to a totally new way of life as a mum and will be vlogging about her personal experiences of issues such as breastfeeding, finding your identity as a mum and the impact of having a baby on your relationship.

Maria Noell: Maria describes herself as an earth mother: “barefoot with a love of the outdoors, happiest when camping, passionate about a healthy, centred but active lifestyle”. She became a mum aged 22 and has written in a diary since she was very young and is now excited about turning her diary into a vlog.

Mummy Nutter: Laura juggles her fashion career with having two children under three. In a departure from much of the mum content on YouTube which is focused on diary-style videos and hauls, she wants to make her channel informative and topic-led, sharing her take on issues such as potty training, teeth cleaning, weaning and holidaying with kids.

Rachel Brady: Former party girl Rachel now lives on a farm in Derbyshire and has two children. She’ll be focusing on cooking on her channel and will be filming rural farm-life – complete with chickens – though “it won’t be all perfect and lifestyle porn-y: it will be messy and real”!

So there we have it – the first Channel Mum-sponsored vloggers! We’re really excited about working with each of them to help them realise their vlogging potential. Stay tuned to hear more from them, and if you’d like to apply for the opportunity, you can do so at any time throughout the year.