MEET the Poke-Mums! Game used to induce labour

Everyone is playing Pokemon-Go but did you know the new AR app has a VERY unusual use? Pregnant woman across the globe are using the smash-hit game to help bring on labour!

In case you’ve been hiding under a rock, the character-catching gaming craze sees players walk for up to six miles at a time to snare monsters and hatch their eggs – and has led to a surge in women reporting it helped kickstart their birth.

As every pregnant mummy knows, walking is thought to stimulate the release of pregnancy hormone oxytocin, which triggers contractions. It’s one of the main methods recommended by midwives to begin labour – but most of us don’t manage it as it’s just too uncomfortable in late pregnancy.

But our new Channel Mum survey has found 53 per cent of mums-to-be plan to use the app to get their labour underway, and one in 20 new mums who’ve given birth in the past few weeks already say they played it to Pokemon-Go into labour.

poke-mums

Two in three mums claim playing the virtual game helps with pain relief by keeping them occupied, while 53 per cent said it helped them walk further by having fun.

Midwives have already dubbed the new craze ‘Poke-Mums’ and are braced for an influx of women using the app, as 57 per cent of us young mums are already regular Pokemon-Go players.

One of the first to try it is our very own Channel Mum vlogger Amber Wilde. She said: “Never mind hatching a Pokemon character, I’m hatching two real babies of my own thanks to the app. I’m proud to be a Poke-Mum as it worked really well to make me go into labour. I’d only just hit on the idea and started walking and monster hunting for a few miles when my waters broke and the twins were on their way.”

Good luck Amber, we can’t wait to meet them!

Watch below to see how heavily pregnant Jess gets on catching Pokemon

Read about this story in the press

You’re invited to our Twitter Party – Friday at 10.30am! RSVP

Updated on 26/07/16

We’re delighted that so many of you joined us on Twitter on 22nd July and made our party trend! We’re pleased to announce the winners of our competition prizes:

@nicolehCable and @sophsam01 each won a case of Iceland Prosecco, @mymummysworld won a year’s supply of Millie’s Cookies, @xbabybeanx won a summer’s worth of ice-cream and @CtinaCurtis won a month’s worth of Iceland fakeaways.

Congratulations to all our winners! And don’t worry, if it wasn’t you, we’ll be having some more lovely prizes up for grabs soon on Channel Mum.

THE TWITTER PARTY IS NOW FINISHED

Fancy winning a case or two of prosecco? Thought so. That’s just one of the amazing prizes we have on offer during our #FrozenFriday Twitter party on Friday 22nd July.

It’s taking place from 10.30am – 11.30am and you’re officially invited to join along! Our Twitter party is all in celebration of our collaboration with Iceland.

If you’ve never taken part in a twitter party before, we can guarantee it’s a lot of fun and with five incredible prizes to give away in just one hour, you won’t want to miss out!

Want to know what’s up for grabs?

  • We have 2 cases of Iceland Prosecco to give away
  • A year’s supply of frozen Millie’s Cookies that are exclusive to Iceland! (We’re seriously jealous of the winner already!)
  • A summer’s worth of delicous Iceland ice-cream (we’re all about their Belgian Choc Majestics)
  • A month worth of Friday night Iceland takeaway dinners. Yum.
Twitter-party-rspv-iceland

Come join our Twitter party!

Our #FrozenFriday Twitter party is a chance to join in the fun, have some foodie and family banter and to win some incredible prizes.

When is it taking place?

  • Friday 22nd July 10.30am -11.30am
  • Use the hashtag #FrozenFriday and @ChannelMum in all your tweets
  • Our incredible five prizes will be given away at the party, watch out for the prize tweets during the hour. Winners will  be chosen at random from entries received to each prize question.
  • Read our Terms and Conditions here.

How do I take part in the Twitter party?

  • If you aren’t already on Twitter then register for free at http://www.twitter.com
  • You must follow @channelmum to take part
  • We’d love to know if you’re coming (so we can get the virtual drinks and snacks ready!) so please RSVP by sending us a message to @channelmum and @icelandfoods using #FrozenFriday
  • Join in the chat on Twitter between 10.30am – 11.30am on Friday 22nd July
  • Don’t forget to join the party & make comments and/or replies you must include #FrozenFriday and @ChannelMum somewhere in your tweets. This is the only way your comment can be seen by everyone at the party

GOOD LUCK and see you Friday!

Our standard Terms and Conditions apply. Promotions via these networks must follow the guidelines laid out in the initial post with regards to the mechanic to enter. Promotions are in no way sponsored, endorsed or administered by, or associated with, Twitter/Facebook/Instagram/YouTube. You are providing your information to Channel Mum and not to the network. The information you provide will only be used for the purposes of the promotion. By entering, you agree to your information being used for such purpose. Anyone found to be using multiple accounts to enter will be disqualified. Participants must have an authentic account registered in the UK to participate. Prizes will be delivered as Iceland vouchers to the value of the above prizes, a year’s worth of Millie’s Cookies worth £156, a case of six bottles of process is worth £40.74, a month’s worth of takeaway Iceland dinners is worth £120, a summer’s worth of Iceland ice-cream is worth £50. No cash alternative will be offered for the prize and the prize is non-exchangeable and non-transferable. Iceland reserves the right to substitute the prize for an item of similar value. Iceland vouchers can be used in UK Iceland stores only. Vouchers cannot be used online and cannot be used to purchase bonus card savings. Separate voucher terms and conditions may apply, please refer to the vouchers on receipt for details.

 

Cadbury competition winners – was it you?

Thanks to everyone who entered the Cadbury competition we ran recently, offering you the chance to win a state of the art camera and a box of Cadbury Dairy Milk Buttons.

We asked you to share special moments with your little ones and we were so touched by the hundreds of heartfelt memories you shared with us. From little moments of tenderness between siblings to momentous events like first cuddles with newborns and first family holidays, it really reminded us just how many special moments there are as we raise our families.

Congratulations to our worthy winners:

Amelia Mylott

sconein60seconds

anilahussain2 

catherine212

poeywatson

If you didn’t win this time then don’t worry – we have another Cadbury competition planned soon.

In the meantime if you’ve not yet seen our videos on precious shared moments, this is sure to put you in a good mood for the rest of the week!

 

Scandal of the BUMP SHAMERS – Channel Mum Investigates

IT’S time to educate the haters! Our new Channel Mum survey has found a shocking 94 per cent of mums-to-be get cruel comments on their weight and body shape – known as bump shaming – while pregnant.

At the time when you need support most, strangers, friends, family and even your own partner and mum somehow feel it’s OK to judge how your baby body looks. The result? Tears, isolation and seven per cent of mums now dieting during pregnancy – which is so wrong.

So starting from today, that’s why we are calling out the bump shamers and saying #DontBullyTheBump. All of our bodies are different shapes and sizes – so why should that be any different during pregnancy? So if you’ve been bump shamed, let us know – and watch our new video for some quick comebacks to show the shamers why they’re going wrong.

Everything you need to know about scans – and more!

If you hadn’t guessed already, trying to make life easier for mums is something we’re passionate about here at Channel Mum HQ. That’s why we’ve launched the Channel Mum Ultimate Guide to Pregnancy Scans to help demystify the world of ultrasound scans and to show you what to expect.

Our Ultimate Pregnancy Scan Guide shows you what happens during your ultrasound scan, the different kinds of scans you can have and follows our vlogger Emily having a private scan at 28 weeks at Window To The Womb. You can see her have a 2D, 3D and 4D scan and even see how the gender of her baby is identified. Is it a boy or a girl? Watch the video to find out!

Side note: Did you know you could find out the gender of your baby from as early as 16 weeks?

We’ve even included a fruit diary of how your baby grows rapidly from something smaller than a poppyseed to the size of a watermelon in nine months.

Scans are such a momentous part of any pregnancy and such a special time for you and your partner to finally get a glimpse at what’s going on in your tummy and listen to your baby’s heartbeat.

If you’re anything like us, during your pregnancy you’ll be searching high and low to try and see what your baby looks like at each week of pregnancy, so we feel pretty lucky to have been able to secure footage of 2D, 3D and 4D real scans from our lovely friends at Window To The Womb.

If you’re expecting a baby or curious about what each week of pregnancy can be like, make sure you check out our pregnancy week by week guides for more pregnancy videos from mums at the same stage as you are, all the way through your pregnancy.

scan video

**COMPETITION NOW CLOSED**

Competition time!

To celebrate our Ultimate Pregnancy Scan Guide going live we’ve got a fab competition with a chance for you to win a ‘Born To Be A Star’ scan package from Window To The Womb with a 4D Baby Scan package and a Heartbeat Teddy Bear (worth £119).

So if you fancy having a 4D scan where you can see moving 3D images of your baby and have their heartbeat recording put inside a teddy bear, then don’t miss your chance to enter.

How to Enter

You can take part in our free prize draw using your social media of choice.

Facebook – Simply follow us and add your scan photo in the comments below the competition post or tell us your due date there.

OR

Twitter – Follow us and tweet us a scan photo or your due date using #WinAScan and tag @channelmum

OR

Instagram – Follow us and upload your scan photo and tag @channelmum. Or leave a comment on our competition post.

Comp closes midnight 29th July 2016.

The prize will be redeemable at any Window To The Womb studio nationwide. No cash alternative. Usual Channel Mum terms and conditions apply. One winner will be chosen at random after the closing date.

You’re invited! Monday night 9pm RSVP

There’s nothing like a girly night in watching a great new drama to start your week off right (especially now that Game of Thrones has come to an end – seriously we have 42 more weeks to wait!).

On Monday 4th July 2016, we’re hosting a Twitter party to celebrate the premier of Brief Encounters, ITV’s latest drama which is set in the early 80s and follows a group of ladies from Sheffield on a quest to find happiness and fulfilment – with a little help from Ann Summers along the way. It’s full of amazing women, the struggle with loneliness and amazing friendships being formed. It’s not to be missed.

The line up is incredible too with all our favourites including Penelope Wilton, Sophie Rundle, Angela Griffin and Sharon Rooney taking the lead roles as an unlikely group of friends bonding over, well, if you’ve ever been to an Ann Summers party, then you can imagine…

Rabbits is all we’re saying.

Expect laughs and giggles and to get seriously emotionally involved with the characters by the end of episode one – believe us – we’ve seen it already! Check out our preview video below!

Come join our Twitter party!

Our #BriefEncounters Twitter party is a chance to join in the fun, reminisce about the 80s and to win some incredible prizes – all while enjoying a thoroughly decent British drama.

We’ll be giving away FOUR lots of £100 vouchers to spend at Debenhams – where you can get pretty much everything your heart desires. New clothes for you? New clothes for the kids? Something for your home? We’ve got you covered!

We can’t wait to see you there!

When is it taking place?

  • Monday 4th July 2016, 9pm – 10pm
  • Use the hashtag #BriefEncounters and the @ChannelMum handle in your tweets
  • 4 lots of £100 Debenhams vouchers will be given away at the party, watch out for the prize tweets. Winners will  be chosen at random from entries received to each prize question.
  • Read our Terms and Conditions here.

How do I take part in the Twitter party?

  • If you aren’t already on Twitter then register for free at http://www.twitter.com
  • Follow our account by going to twitter.com/channelmum
  • We’d love to know if you’re coming so please RSVP by sending us a message to @channelmum using #BriefEncounters
  • Join in the chat on Twitter between 9pm and 10pm on Monday 4th July 2016
  • Don’t forget to join the party & make comments and/or replies you must include #BriefEncounters and @ChannelMum somewhere in your tweets. This is the only way your comment can be seen by everyone at the party.

Our standard Terms and Conditions apply. Promotions via these networks must follow the guidelines laid out in the initial post with regards to the mechanic to enter. Promotions are in no way sponsored, endorsed or administered by, or associated with, Twitter/Facebook/Instagram/YouTube. You are providing your information to Channel Mum and not to the network. The information you provide will only be used for the purposes of the promotion. By entering, you agree to your information being used for such purpose. Anyone found to be using multiple accounts to enter will be disqualified. Participants must have an authentic account registered in the UK to participate.