Channel Mum is the UK’s fastest-growing parenting brand, from the UK’s most trusted expert parenting team.
Launched by former Netmums founder Siobhan Freegard OBE in 2015, we specialise in reaching Millennial and Gen Z mums – with highly effective results.
We were recently crowned Europe’s top Branded Content Creators at the prestigious Digiday Awards – so your brand is in safe hands.
See how it works
How we do it
Everything you need including:
*Bespoke strategic branded video campaigns
*Insight and surveys with our exclusive parent panel
*Influencer talent and campaigns. We can help identify the right influencers to maximise your message.
*Discreet ‘Sense checking’ of planned campaigns before the go to market
*PR and consultancy
Because it’s how young mums communicate and consume information.
*Viewers retain 95% of a message when they watch it, compared to 10% when reading it in text.
*95% of Millennial mums watch online video with two in five viewing every day
*63% of UK mums rely on recommendations from other mums, trusting mummy influencers above all other forms of media
*68% of millennial and Gen Z mums feel things are harder for their generation than hey were for their own mums and dads – so they want to hear directly from their peers who understand modern parenting
If you think that real personalities, authentic points of view and a human touch could bring your brand closer to mums, we’d love to talk and show you how we can help.
Tell us a little about your brand and what you need to achieve, so we can make it happen
Brands we’ve worked with