Jackson in a high chair with Emily Norris holding baby food

Channel Mum is the UK’s fastest-growing parenting brand, from the UK’s most trusted expert parenting team.

Launched by former Netmums founder Siobhan Freegard OBE in 2015, we specialise in reaching Millennial and Gen Z mums – with highly effective results.

We were recently crowned Europe’s top Branded Content Creators at the prestigious Digiday Awards – so your brand is in safe hands.

See how it works

How we do it

  • We have a social reach of over five and half million mums
  • Three quarters of our audience are aged under 35. The average age of our users is 27, over half have a child under two and five per cent are currently pregnant.
  • Our recent awards include Content Marketer of the Year (Europe), Best Branded Content Series in Europe and Best BrandedContent Video.
  • We have exclusive access to the UK’s top 60 Mummy and Family Influencers
  • Our award-winning team is the best in the business. We set up Netmums before moving to Channel Mum and have over 150 years combined experience in marketing to mums. Our specialist skills include digital marketing, content production, social media and PR – with a sprinkling of ‘mother knows best’ marketing magic
  • We produce bespoke branded content videos with an average retention rate xx% above industry norms
  • We operate across every major social platform as well as

What can we do for your brand?

Everything you need including:

*Bespoke strategic branded video campaigns

*Product trials

*Insight and surveys with our exclusive parent panel

*Influencer talent and campaigns. We can help identify the right influencers to maximise your message.

*Discreet ‘Sense checking’ of planned campaigns before the go to market

*PR and consultancy

Why branded video & influencers?

Because it’s how young mums communicate and consume information.

*Viewers retain 95% of a message when they watch it, compared to 10% when reading it in text.

*95% of Millennial mums watch online video with two in five viewing every day

*63% of UK mums rely on recommendations from other mums, trusting mummy influencers above all other forms of media

*68% of millennial and Gen Z mums feel things are harder for their generation than hey were for their own mums and dads – so they want to hear directly from their peers who understand modern parenting

Talk with us!

If you think that real personalities, authentic points of view and a human touch could bring your brand closer to mums, we’d love to talk and show you how we can help.

Tell us a little about your brand and what you need to achieve, so we can make it happen


Brands we’ve worked with