Video production

Adding Music to your Videos

In your YouTube videos, the role of vlog background music can enhance the effect your content has on your viewers. Music gives your content life and can often be pushed aside or left out altogether, which is a waste of a great opportunity to evoke feelings and enhance the topic you are discussing.

Whether it is simply background music that accompanies your chat or a cute melody that moves your montage of clips along, music gives your video pace and feeling. You could share the same clips with a funky and fun tune and make your audience smile or you could use a slow and emotive song to have the opposite effect.

Depending on your song choice, music gives you the power over how your content is received. Do you want to empower your viewer? Do you want them to feel joy? Love? Sadness? Is your video serious? Silly? Emotional? Music enhances the experience of the person watching and it can be the difference between them fully immersing or clicking the X button. If your audience is fully engaged with your video they will stay till the very end.

So where do you start? As if lighting, content and hitting the publish button was not enough to think about. Channel Mum asked some vloggers for their tips, tricks, sites and advice when it comes to music.

YouTube Music Library

Once you have verified your channel with YouTube, you instantly gain access to the YouTube music library and they have hundreds of free royalty free music and sound effects to choose from. Listed by genre, mood, tempo and duration to make it easier for you to find the perfect copyright free music for your video. Most vloggers use this library, but it is not updated regularly, so song choices can become repetitive or start to sound like stock music and evoke an eye twitch. The YouTube music library is free to creators and downloading music is as easy as clicking a button.

Editing Software – Music Library

Most editing software comes with sounds, anything from children cheering to a fog horn sound effect as well as some music. This music is copyright free so you can use them on your videos without YouTube flagging up a copyright dispute.

Royalty Free Music

ou can simply google ‘free royalty free music’ and you will get many results, but some favourites include:

BenSound

http://www.bensound.com

Where you can download royalty free music at no charge for YouTube projects. You can search for music by ‘most popular’ or by genre.

Josh Woodward

https://www.joshwoodward.com

You can download over 200 songs for free from Josh Woodward and his copyright free music is listed by mood, tempo, length and genre.

Kevin MacLeod

https:/incompetech.com/music/

Kevin is an American composer and music producer who creates and distributes his royalty free music library through his website, Incompetech.

Can I use Copyrighted Music?

Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution.

“My biggest advice (if you’re using copyrighted music) is to CHECK the song and the artist via this link first : https://www.youtube.com/music_policies before including it in your final edit. Make sure that the track says ‘viewable worldwide’. If it doesn’t the entire video usually won’t play on certain devices like mobile and will affect your overall views”. – Alex Gladwin

Remember if you do use copyrighted music on your YouTube videos you cannot monetise your video.

SoundCloud

https://soundcloud.com/

SoundCloud is an online audio distribution platform that enables its users to upload, record and promote their originally-created sounds.

“I use soundcloud occasionally, but check with the artist first if is ok to use their music on your video, you can get fantastic cover versions of popular music to use if you ask nicely.” – Leanne Allerton

Make sure you always credit the artist with their name, song title and direct link to either their SoundCloud Page or personal website.

Epidemic Sound

http://www.epidemicsound.com/youtube-subscription/

Epidemic Sound’s royalty free music library provides cutting edge production music for your YouTube content. For a fixed monthly fee, you can have access to unlimited music for your channel and it is yours as Epidemic Sound’s music is content ID safe so you can still monetize your YouTube videos.

“Spending money on music, especially if you are at the start of your vlogging journey might seem scary or intimidating, but it is well worth a try and Epidemic Sound offer a 30 day free trial, which is great if you want to know what all the fuss is about and whether or not it is right for you and your content. Their content is regularly updated so you can have new YouTube music every week”. – Natasha Bailie

For more information, tips and tricks on how to vlog, everything from production, planning content ideas, audio and lighting visit here.

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