GDPR and vlogging – What you need to know

A vlogging camera and notebookHeard of GDPR but don’t know what to do? Firstly – Don’t Panic! Ignore the scare stories of expensive fines and companies going out of business and remember this regulation was put in place to protect everyone’s data and keep all of us safe – including you.
Below are some of the most commonly asked GDPR questions to show what you need to do before 25th May 2018 and beyond.

Q. What is GDPR?

A. GDPR stands for General Data Protection Regulation and it is actually just a new piece of EU law monitored by ICO (Information Commissioner’s Office). It is due to come into effect on 25th May 2018. The ICO have produced this simple leaflet on Preparing for GDPR which is a good place to start reading what what you might need to do.

Q. Do I need to employ someone to look after it all for me?

A. You may have read that you need to employ a Data Control Officer or become a Data Processor yourself. This isn’t necessary if you only process personal data for “core business purposes of staff administration, marketing, PR and administration”.  You can take this quiz to find out if this applies to you.

Q. So do I need to delete all my contacts and start again?

A. If your subscribers opted into your mailing list and they can easily unsubscribe then no, you definitely don’t.

Q. I’ve heard about consent and legitimate interest – what do they mean?

A. Put simply, these are reasons why you hold someone’s data. The full list of ‘Lawful Basis for Processing’ reasons can be found here. Do you have a ‘legitimate interest’ in having someone’s contact details? If someone has opted into your mailing list so they want to hear from you then you have a valid reason to keep them. If the contact is a regular PR person you talk to for work then you have a legitimate interest. However if you found someone’s email address on a website and added it to your mailing list this is not a valid reason to have their details. You also need to think about how long it is reasonable to keep your contact data for and delete any contact data you no longer need.

Q. Will I still get sent press releases and offers of work?

A. Many vloggers and bloggers are worried that their work will become more scarce with the introduction of GDPR. PR agencies will need to comply with GDPR too but as long as they have your consent or a legitimate interest for retaining your email address then you should keep on hearing from them. If you haven’t heard from someone for a while then you can always get in touch and ask to get their emails again. It will probably take a while for things to settle down and some companies could be a bit overcautious with deleting data

Q. Do I really have to tell people what information I hold about them?

A. Yes you do – but this is a good thing. GDPR is all about protecting the rights of the individual. If someone asks you what info you hold then you must tell them within 30 days. This means you need to think about how they can ask you and know where your information is all held. Remember though you can also ask the same of any other company so you are more protected too.

Q. Where should I keep my data?

A. GDPR requires that we all think about our data but where we store it is still ultimately up to us. The most important thing is that it is safe and secure. For example:

  • Do you have a password on your phone and computer?
  • Are any filing cabinets containing contact details locked?
  • Do you have secure passwords on your YouTube/social media accounts?
  • If you have a blog in addition to your vlog then you have a bit more to do – you will have to spend a bit more time making sure that the website you host your blog on secure and if you haven’t already upgraded to https then it is vital you do so now.
  • If you use third party suppliers like Mailchimp or competition widgets  then make sure their systems comply and keep a record of what you use and the contracts you have with them.
  • Again just for blog users too but make sure your blog’s Privacy Policy is up to date and take a look at what cookies you gather.

We hoped that has helped answer your questions about GDPR. If you want compare notes and find out what they are doing in preparation, do pop over to our Friendship Bench to chat to other vloggers.  You can read more about GDPR on the ICO’s website.

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