Where’s Dolly?

Can you spot dolly?

Is there any chance of a Silent Night in your house this Christmas? We thought not!

So to give you five minutes peace before the festivities really get into full swing, here’s an early Christmas present from all of us at Team Channel Mum.

This sneaky puzzle is exactly how our toy-strewn living room floor looks like on Xmas morning – and playing is easy.

Instead of ‘Where’s Wally?’, the game is ‘Where’s Dolly?’ So take five minutes to yourself and see if you can spot her – and it’s probably the last sit down you’ll get before Christmas!

Watch 100s of Christmas videos here

The Channel Mum family continues to grow…

channelmum_channelbadge_circleEveryone who adds their YouTube channel to the Channel Mum website becomes part of the Channel Mum vlogging family instantly. When you add your channel, you’re adding your voice to a growing tribe of mamas showcasing the honest face of parenting every day.

We’re constantly looking through all the amazing videos that have been uploaded every single day to highlight the great content over on our social channels. We send regular emails letting you know what monthly themes are coming up and we shine a light on the best of the bunch with our new Vlog of the Week feature.

Today we’re excited to announce some new sponsored vloggers. A very warm welcome to:

Nilly Dahlia – With two children under two life is never dull for Nilly and husband Ali. They’re mainly wondering why gentle parenting isn’t as easy as the text books make out. She’s getting through life with wipes, breastmilk and coconut oil.

Rhiannon Ashlee – Rhiannon is 23, lives with boyfriend Doug and they’re new parents to the sweetest little baby Delilah. Rhiannon has two vlogs, her vlogging channel (that just hit 100k subscribers last week congrats!) and her main fashion and lifestyle channel.

Pop Rocks Mama – Rhian is 27 and lives in Newcastle, is mum to 8 month old daughter Siena and has just started trying for baby number two.  She vlogs about pregnancy, parenting, babies and fashion.

Lara Jarvis – Lara vlogs about all things beauty, lifestyle and parenting. Lara and husband Stuart have two young sons, Henry and George who both share the same birthday two years apart. We have pastel coloured hair envy if we’re honest.

Lucie Herridge – Lucie vlogs about lifestyle, family and memories. She’s a first time mummy to gorgeous Harry who was born profoundly deaf. He’s a bionic bubba who has Cochlear implants. Lucie just got engaged in Paris too – congrats!

The Channel Mum Team is growing!

It’s been a busy few weeks here at Channel Mum. You may have seen our video about Halloween costumes in the papers, been tuning into pregnancy announcements and diaries from several of our vloggers, or watched one of the million minutes of video that has now been watched on our channel – if so, thank you very much for helping us hit such an exciting milestone!

Behind the scenes we’ve also been busy chatting to several vloggers who you may already know as they’ve had their own successful channels for a while. And we’re delighted to announce that they are joining our lovely family of Channel Mum vloggers! Here’s a little round-up of the new faces who you’ll spot on the channel very soon:

Katie & Baby is mum to two-year old Ellie and has amassed more than 20,000 subscribers on her channel, where she vlogs about life as a mum and also about her upcoming wedding. Welcome, Katie!

Laura Byrne is the face of the Belle’s Boutique channel.  Laura started as a beauty vlogger and is mum to one-year old Harrison. She recently returned to work, so joins our crew of working mums here at Channel Mum.

Also joining us is Canadian mum of two Emily Norris who lives in Essex and provides ‘mumspiration’ on all-things to do with life as a mum over on her channel.

Leanne Colbeck – AKA Umbumgo – was one of the first mum vloggers on YouTube, having set her channel up nine years ago, during which time she has had no less than five children. She’s something of a YouTube stalwart and we’re delighted to have her joining Team Channel Mum!

2.2 Children & A Dog‘s Jess Atherton is next up! Jess is mum to Joshua and Sophie, as well as four-legged Milo! She’s keen on crafts and baking – welcome, Jess.

Emma Ross, who you may have seen on her Mamalina channel is mum to baby Jack, and our very own earth mother! Emma is a keen yogi and makes her own shampoo and baby products, as well as being a fan of festivals and travelling.

We’re also very excited to welcome Holly Smith who has built up a large following thanks to her money-saving and couponing tips aimed at mums. Holly, who is a mum of two, suffers with Asperger’s syndrome and a physical disability. She regularly appears on TV as a money-saving expert.

Win £250 this month!
Don’t forget to subscribe to Channel Mum so you never miss a thing from the new and old faces on our channel! By doing so, you’ll also be in with a chance of winning a £250 shopping voucher, which we’re giving away to subscribers every week throughout this month.

New Talent Announcement
If you’ve applied to be a Channel Mum vlogger, we’ll be in touch and will be announcing our next round of vloggers in the New Year.

‘ITV takes minority stake in Channel Mum’

If you build it they will come
A message from Siobhan Freegard. Lovely news for Channel Mum yesterday when we announced our new Godparent: ITV. The official ITV release is here and you can follow all the amazing press coverage live on our Twitter feed.  But I thought I’d tell you a bit about the story behind the headline. What is Channel Mum and why?

The Why
I had been watching the rise and rise of YouTube and video, but assuming it was primarily ‘for the kids’: a crazy, high energy, new generation media combination of Minecraft, make-up tutorials, teenage boys playing pranks on each other and of course, Zoella. Nothing for me there, move along please.

We all like the occasional funny-cat or viral video, but someone will always post the best ones on Facebook or the Mail Online will pick them up, so even the ‘grown-ups’ get to see these eventually. But then I was having coffee with a younger mum, a Millennial in her twenties and we were discussing the generation-spanning, every day mum dilemma: what’s for tea. We both moved to our phones to google a particular recipe and while I landed on a recipe website, she went straight to a video. I stopped and asked her why and her simple reply was a perplexed ‘why would you want to read all those WORDS’.

The What
So I started to think about video differently. What could video convey that text can’t? What can video show better than words can tell? How could that relate to mums in other ways than recipes? Taking a deeper look into YouTube, I found a small number of ‘mummy vloggers’: mums who tell their stories, of their daily lives in video diary form.  The ups and downs, struggles and victories of life with babies and small children. Their audience are other mums, pleased to tune in for a short while to watch other mums and learn, empathise, compare and contrast their lives. I loved these young mums and their stories and invited them to come together to create a single destination – a place mums could carve out as their own on YouTube that isn’t lost within the wilderness of teens, pranks and funny cats. And so Channel Mum was born.

The How
Thanks to sponsorship from Panasonic, we were able to create a mentoring programme for mums out there who had stories to tell, but who hadn’t considered a career in vlogging and so, each month new voices join the channel. Channel Mum is very new, but it already feels like a community, a safe place for mums to come and share their stories and their lives – whether as vloggers or viewers. As Stacey, one of our vloggers told me, ‘Our generation in some ways feel it’s easier to talk about our problems to a camera, than to a person’.

I have always maintained that ‘It takes a village to raise a child’ but in modern times, as young families have become increasingly isolated and further apart from their extended family, Channel Mum is finding its place as the modern day village for millennial mums. I am immensely grateful to ITV for recognising this need and for coming on board to support the growth and development of this new village and I am very proud of all the vlogging mums sharing their lives and breaking down barriers and supporting each other on the intense, overwhelming, confusing, amazing journey of parenthood.

Come join our modern day village of mums.

Channel Mum’s Latest Vlog 20

Yay! It’s the Channel Mum Vlog 20 time again. Our Vlog 20 is a round-up of the top twenty mum-focused creators on YouTube – our clever algorithm crunches the numbers, analysing both reach and engagement metrics to benchmark performance. Take a look to see who the movers and shakers are this time and big congratulations to everyone who has made it into the list – we know just how much time and effort goes into creating your vlogs alongside being a parent.

Vlog 20

A big welcome back to sisters Claire and Lucy who run one of our favourite foodie channels on YouTube, Crumbs Food, they’re back in the Vlog 20 this time straight in at number twelve.  They’re not just about recipes though, we’re loving their vlogs on surviving the summer holidays. Roll on September…

The top ten looks very similar to the last Vlog 20, with not too much movement, apart from an appearance from The Witt Family who have climbed from twelfth place to tenth place. Congratulations to you Claire.

We have one new entrant this month, congrats to My Pretty Mummy, who’s gone straight in in joint fifteenth place. Emma lives in London with two under-fives and one is a leap year baby!

Congratulations to everyone who’s made it into our Vlog 20, certificates are winging their way to you right now, please do tag us if you share them on social media. If you, or someone you know, has over 1,000 subscribers and would like to be considered for our Vlog 20, please drop us a line at hello@channelmum.com. Happy vlogging.

New Channel Mum Sponsored Talent announced

Channel Mum's newest addition
We’re a little late in announcing this month’s newest members of the Channel Mum family because there was much excitement as the stork arrived for our Clem. He dropped off her gorgeous newborn boy called Ezra Jack (if only it was really that easy…).

We’re always astounded by the quality, and quantity, of the new talent applications we get every single month and it’s a tough job for our judging panel to sort through them. Here’s who we’ve selected this time:

Sarah Cantwell: Sarah is mum to daughter Rosalie who is almost one. She lives in Didcot and will be vlogging about her life as a mum and home-maker, plus growing your own and cooking with it and keeping chickens. She says, “I’m not a farmer or an expert gardener. I’m just a normal mum, trying to eat clean and feed her family the best way I can, so that they can all grow and perform to the best of their ability.”

Susie Verrill: Susie has a cute son called Milo and says: “My videos will be funny, but relatable. Although it’s great to see glossy images of motherhood, they’re often not a true reflection of day-to-day life and I’d love it if people could watch my videos and feel like they were just listening to a friend.”

Jules Furness: Jules will be sharing what life is like for her and husband and their gorgeous son Josh who is nearly one. Expect parenting tips, fun, days out and insight into what adoption is really like.

Lucy Roberts: Lucy is a mum of two and is expecting her third baby. Her big passions in life are capturing memories and having lots of adventures. She’ll be vlogging about how a third pregnancy is the polar opposite of a first pregnancy, plus all the exciting adventures she has with her family.

Sarah Nash: Sarah is expecting her first baby any day now. In her own words Sarah is “opinionated, fun, chatty and a says it how it is kinda person.” She’ll be vlogging about her journey going from no children to what it’s really like to have a baby in the house and how it lives up to expectations.

A huge welcome to all these fabulous ladies who will be joining Channel Mum later this summer when they receive their Panasonic camcorders. We’re also delighted to welcome the following vloggers who are (or are about to be) featuring on our channel with a guest playlist: Natasha Bailie, Charlotte Taylor, Rebecca Meldrum, Lisa Lumley, Katie Ellison. Don’t forget to subscribe to our YouTube channel so you don’t miss a thing!

Channel Mum’s April Vlog 20

Introducing… the lineup for our latest Vlog 20 – the Channel Mum roundup of the most engaging & high-reach YouTube channels for mums.

The top four channels remain unchallenged, with Ruth Crilly’s A Model Recommends channel moving into fifth place just a couple of weeks before her baby is due – congratulations, Ruth, and we hope to see lots of mum videos popping up onto your channel after the arrival of your little one!

Zoe Ball’s Off Air Channel has made it into the list for the first time thanks to Zoe starting a series on her channel called Mums Off Air in which she interviews her celeb mum friends, meaning that we can now count her as a mum vlogger – welcome to the clan, Zoe!

We’ve been keeping an eye on Telegraph journalist Bryony Gordon’s One Fat Mother channel since it launched earlier this year and now that it has hit the 1000 subscriber mark it also qualifies for entry to the Vlog 20 – congrats to Bryony who has covered an impressive range of topics since she launched her channel, from baby sleep to flying with children and fussy eaters.

Also new to the list is Percy & Grace – a blogger and vlogger who has been sharing videos about her family life since her baby Grace was born just over a year ago. A big high five to Rebecca, who is the mum behind the channel, for making the list!

If you have a YouTube channel for mums that has 1000 subscribers or more and is not yet on the Vlog 20, do let us know.

Well done to all 20 of you – and here’s to another month of successful vlogging!


Another month; another gang of lovely Channel Mum vloggers

Our little family of Channel Mum sponsored vloggers is growing nicely, with a continuous stream of applications coming in each month. This month we’re very excited to share the four new mums who we’ve selected to join our merry team of vloggers:

Alice Young: Alice, aged 21, is mum to Amelia.  Like another of our vloggers, Isabel Brandon, Alice fell pregnant whilst at university.  She’s raising Amelia as a single mum and says:

“Families come in all shapes and sizes and mine happens to be a young single mum living with her parents raising her own daughter. It’s amazing to see the bond Amelia has with her grandparents grow and we all live a happy (most of the time) life together. I would love to show that it is ok for your family not to be a dictionary version but being different still means you can do just as much.”

Sophie Notarbartolo: Sophie works as a maternity assistant and breastfeeding support worker at Bournemouth Hospital and is mummy to baby Theo.  Before she started a family, she had a pressurised job in a bank and feels that becoming a mum gave her the direction and fulfilment that was missing in her life.  We’re excited to welcome someone who looks after other mums as her profession – Sophie’s mantra is: “We are the parents! Trust your gut, you know your baby so you do whatever you need to whenever…”

Emma Bailey: Londoner Emma has two children and enjoys making the most of everything London life has to offer to her family. She’s a stay-at-home mum and wants to use her vlog to show other parents that they are not the only ones who have to deal with tantrums in a restaurant!

Lucy Aitken Read: 32-year old Lucy upped sticks from the UK and moved her family to a farm in New Zealand when her second child was born.  Lucy is an expert in natural beauty and writes a magazine column on the subject, as well as being a proponent of attachment parenting.  She wants her channel to be very practical with lots of hands-on tutorials, presented with humour and tapping into everyone’s inner earth mother!

A big welcome on board to these lovely ladies, who we will start working with a little later in the summer, when they will each receive their Panasonic camcorders.

Oh…and if you haven’t yet subscribed to our YouTube channel yet, now is a very good time to do so as there will be LOTS of exciting goings-on over there very soon!

Channel Mum’s March Vlog 20

If you’ve been waiting for it – here we have it!  March’s Vlog 20 – our list of the top 20 mum YouTube channels, determined by their engagement and reach.


The list sees one new entry – entering in joint 19th place is the S Walker Makeup channel, home to beauty vlogger Sara, who became a mum just last week!  Sara announced her pregnancy on her channel in January after much speculation from her viewers and social media followers.  Since then she’s shared videos about her pregnancy and baby with her followers, meaning that we can welcome her into the Channel Mum Vlog 20 Family!

Oh and we couldn’t resist sharing a pic of Sara with her gorgeous new baby, either.

Screen Shot 2015-05-05 at 20.18.06

If you’re interested in taking a look at how the list breaks down in to reach and engagement specifically, here are those results.  As always, a huge congratulations to everyone who made the list and for all the energy that you put into making great videos for us to watch!

ChannelMum_Vlog20_March_2015_2 ChannelMum_Vlog20_March_2015_3


Becoming a Channel Mum Vlogger, by Isabel Brandon

One of our inaugural Channel Mum sponsored vloggers, Isabel, has written a post over on her blog about becoming a Channel Mum vlogger. Isabel kindly let us share her post here. Don’t forget to check out her YouTube channel to watch her in action too!



Initially, vlogging was an exciting way to create a log of my new life with a little family.  It enables me to watch Oliver grow and develop in forms other than memories and photographs only. As well as getting out the family photo albums in years to come, it will be ‘Come on, let’s watch The Pudding Diaries first Christmas vlog’.

Not only will it be lovely for me to reminisce, but Oliver himself will be able to watch them and see how much everyone loves him. 

Due to me having a gap year, I think I also needed a challenge to keep myself mentally stimulated (as if looking after a baby isn’t mentally challenging enough!) and it allows me to express my creative side.

Anyone who know’s me personally will know I am a painfully awkward person when it comes to things like holding eye contact in conversations.   I am well known for my even more awkward goodbye-hugs with my friends, and these are people I’ve known for years!

So for me to be able to put a camera in my face and to feel completely relaxed really perplexes me. This is not saying that vlogging has ‘cured my awkwardness’, just brought out a (well needed) confidence. Plus, having a baby has given me an awful lot to talk about.

My vlogs are heavily inspired by my favourite YouTuber’s such as Hannah Maggs and the Saccone family.



Putting out snippets of your personal life isn’t for everyone. I don’t think some people understood why I made the vlogs initially. I’m sure I’ve seen a few eyes roll when the camera comes out. However, when I discovered Channel Mum I also discovered a community of other parent vloggers such as myself!

I applied for their sponsorship because vlogging was something I was really, really enjoying and I’d love to share a realistic insight of life as a young mum with a premature baby to others. Not only to create awareness, but also to offer advice and support and also share stories with people in my situation.

I’m going to be honest, I didn’t think I’d have any chance of being accepted but it just goes to show it doesn’t hurt to try!  (I nearly even gave up filling out the application form because I was trying to fill it out on my phone and it was quite stressful haha!)


This is the first time I’ve actually sat down and thought about my plans and hopes for my channel. 

I plan to carry on with The Pudding Diaries vlogs but I am also beginning to introduce slightly different videos.  For example, my mini ‘Getting to know us’ series.

I hope my channel will be accepted into the parent vlogging world.

I’ve quickly come to realise it is a lovely community of people with a variety of stories and backgrounds.  It’s exciting finding mums in similar life situations where you can ‘compare notes’.  It is equally as interesting listening to peoples stories who’s lives couldn’t be more different to your own.


In my (relatively) short time I have been vlogging, I’ve learnt that being yourself is key. You can build up a trust with your viewers if you’re being 100% honest. Also, it further builds your confidence knowing people like you for who you really are.

Also, I’ve learnt not to ‘force it’.  If I don’t feel like vlogging, I don’t.  I believe it is hugely important to only vlog if I’m enjoying it.


So, thanks again to Channel Mum for this amazing opportunity. I’m so happy to be part of the vlogging family.

Please check out my channel HERE!

“How to vlog the limelight”

Channel Mum’s Siobhan has shared her top five tips for aspiring vloggers in today’s Metro:

1. Decide your USP: what’s your speciality?

2. Be authentic: and that means being yourself!

3. Don’t spend hours procrastinating: be natural, not scripted

4. Appearances matter: what’s in the background of your videos?

5. Get to grips with the geeky stuff: use Google analytics to find out how well your videos are doing

Read Siobhan’s tips in more detail here.


From Blogging to Vlogging: it’s easy, right?

Since we launched we’ve heard from many successful bloggers who are looking to make the leap from blogging to vlogging. Some have already dabbled in making videos, some have already established a successful video channel and others are nervously looking at YouTube and wondering how best to go from being behind a blog to in front of a camera.

Whilst researching the UK mum vlogging ‘scene’ we’ve checked out hundreds and hundreds of channels, and wanted to share our three top pointers for becoming a successful blogger-turned-vlogger:

1. Develop your own YouTube identity:

If you want your YouTube channel to simply be an extension of your blog, then it makes absolute sense for you to refer to your blog frequently in your videos. But if you are serious about ‘making it’ on YouTube then you need to assume that people watching your videos are not aware of your blog.  Think of your audience as being distinct, and having different needs to your blog readers.

If people stumble upon one of your videos within YouTube and are not in the blogging community, they will be instantly confused if you open your video with a reference to your blog.  The Red Ted Art channel is a good example of how to achieve success on YouTube that is distinct to a blog: the videos can be watched in complete isolation of the related blog – in fact you wouldn’t necessarily know they were associated with a blog at all, hence the channel is attracting lots of views from within YouTube itself.

Of course the name of the channel and the branding can still be the same as your blog, but you should think carefully about this. With a few exceptions, most of the channels by the big vloggers out there (not just in the mum world) simply name their channel after themselves, without giving it another name. YouTube is about feeling a real rapport with the person you’re watching and getting to know them as an individual, a person, a face – it’s a very different dynamic to that with a blog, in which you can read and connect with post without really getting to know its author in any meaningful way. To do well on YouTube, you generally need to build your brand as an individual, and that usually (but not always!) means your name should be somewhere prominent on your channel, if not in the name itself.

2. Create memorable, unique content – in the same way you do for your blog:

This sounds really obvious!  But bloggers pour so much energy into creating really distinctive posts for their blog that make for brilliant reading and are based on really shareable and relatable topics.  The same needs to be the case on your YouTube channel.  There is so much samey content on YouTube – hauls, day in the life, what’s in my changing bag.  There is a demand for that content, sure, but if you really want to stand out and get cut-through, you need to think outside of the box in exactly the same way that you do when coming up with ideas for your blog. Come up with an overall proposition for your channel – a USP, if you like, that will set it apart from other mum channels – and create content that fits with that overall philosophy or positioning. 

3. Look for new ways to promote your vlog:

Many bloggers have really impressive readership and social media figures and your existing channels are absolutely a great starting point to promote your YouTube channel. But YouTube opens up so many opportunities to reach new audiences that you are not currently talking to and the most successful vloggers build specific audiences for their YouTube channel.  The people who read your blog won’t necessarily be the ones who watch your videos.  If you get your content right (see above point!) then you should attract viewers direct through YouTube and there are heaps of other opportunities to promote your channel if it is offering something distinctive to everything else out there. In the same way that you had to work had to build up your blog readership in the early days, it’s really worth doing the same for your YouTube channel and that probably means looking outside of the audience for your blog and social channels.

Have you got any more thoughts about “making the leap”?! Tweet us at @channel mum and let us know!

Scouting for vlogging talent, by Meryl Hoffman

Meryl Hoffman is one of the judges of our new talent sponsorship programme.  Meryl is the owner and managing director of MHM – a London-based talent management agency that represents an all-star roster, including Zoe Ball, who recently started her own YouTube channel, ‘Zoe Ball OFF AIR’.  We asked Meryl to tell us what she would be looking for when assessing entries from aspiring vloggers.

Hello, I am thrilled to be involved with Channel Mum and cannot wait to watch your vlog entries. Personally, I’m looking for someone who has the ability to engage with their audience in a unique, passionate, informed and exciting way. I want to feel I’m watching a vlog where someone inherently understands their audience and is using a range of techniques to achieve this. This could be done through tone, quirky endearing habits, choices of topic and sense of humour. I’m also looking for consistency – is this person prepared to commit to finding and building their audience with regular vlogs and consistent quality? If so, I’m in… where do I subscribe?!


My top tips for vlogging:

1)Understanding your audience – get active in your audience’s community. Read and comment on other people’s channels, become part of the conversation. Join Twitter and start following other vloggers/bloggers/journalists within the community. If you put the effort in, people will find you. (Become a member of the tribe you’re trying to lead!)

2) Be yourself. Start with topics you feel comfortable with. Keep it genuine, passionate, enthusiastic and filled with honesty. For extra content ideas, generate these from your audience – create facebook posts and ask questions on Twitter. If you’re aware of what the ‘demand’ is – you can create and supply the answers. (Do regularly ask yourself, would someone share this with a friend? Make it worth referencing.)

3) Make sure you can be seen and heard. Good lighting always helps – you can start off with a small desk light, try out different positions to ensure your face is visible, then progress onto a ‘box light’ which are available from Amazon at a reasonable price. Look at the camera- not to the side! Finally, make sure to speak clearly and turn off any distracting background noises –  unless it’s your child(!)

4) Always good to get practicing before you start, practice filming angles, practice ideas, practice editing – become familiar with your surroundings and learn what makes you feel the most comfortable. Also, it’s handy to imagine you’re ‘chatting’ to a good friend behind the camera.

5) Consistency – upload regularly once a week and you’ll soon build a following. Remember, it’s much easier to lose your subscribers than gain them – be consistent and be QUALITY.

And finally, ENJOY IT! Vlogging should be an activity that you love. A space just for you.

Channel Mum’s January Vlog 15

As reported in The Drum, we’re publishing the Channel Mum January Vlog 15 today. In case you missed our introduction to the Vlog 15, which we launched last year, you can read about it here.

Despite the top end of the list looking pretty similar to last month’s, with Anna Saccone and Sprinkle of Chatter still battling it out for the top places, closely followed by Bubz and then Hannah MaggsGiovanna Fletcher and Dolly Bow Bow, there has been quite a bit of movement within the rest of the list.


New entries include Natasha Bailie and 2.2. Children and A Dog, both of whom qualified for the Vlog 15 for the first time this month having hit 1000 subscribers.  Due to strong engagement with their content, they pushed out some of the more established creators who were in the list last month, with Natasha’s channel scoring an impressive 5th for engagement in the overall list, and 7th overall.

A special mention also to Hannah Maggs, who topped the list for engagement, beating off competition channels with seven times as many subscribers as her own.  The engagement score factors in a number of metrics including interactions with content as a proportion of views and YouTube’s all-important watch-time.


Also making their first appearance on the Vlog 15 are Lumdeedums, Lucie & The Bump and Red Ted Art, each bringing something new to the type of content that makes up the top channels.

Lumdeedums vlogs about her experiences of surrogacy here in the UK, providing a personal and unique perspective on an issue that isn’t widely spoken about elsewhere.  The crafts content on Red Ted Art, already an established blog and book, has been translated by its creator in Maggy Woodley into video content for YouTube with great success.  And finally we see an entry from Lucie of Lucie & The Bump, who shared the news this month that her baby, Harry, will be receiving a life-changing operation.

Videos made by those in the Vlog 15 in January clocked nearly 11 million views between them, showing the sheer scale of the mum community on YouTube.  Congratulations to everyone on the list – we’re already looking forward to seeing what next month holds!

YouTube to educate brands on working with creators

YouTube announced yesterday (17th Feb 2015) that it will be airing a documentary, offering brands advice on working with talent on the platform.

Anomaly, who are the creative agency behind the documentary – called The Creators – have released a trailer featuring some of YouTube’s biggest UK stars including, of course, Zoella.

Following the ASA ruling at the end of 2014, which banned a campaign by Oreos due to vloggers not making clear enough the fact that they had been paid by Oreo to feature their products in content, it seems that YouTube are taking steps to clarify the ways that brands can harness the power and influence that its creators hold.

Tune in to see the full-length documentary on 11 March 2015.


My Journey to 1000 Subscribers, by 2.2 Children & A Dog

Last week one of our favourite YouTube channels, 2.2 Children & A Dog, hit 1000 subscribers.  We asked the mummy vlogger behind the channel, Jess, to tell us more about her journey to achieving this milestone:

When I first started YouTube just over two years ago, I really had no idea where it would go or how well I would be received but recently my channel hit 1000 subscribers. That’s a thousand people…WOW! If I’m being completely honest I’m overjoyed but also at the same time I’m totally lost for words.

Back in 2012 I stumbled across a few mummy vloggers sharing their tips, experiences and general family life. Just watching them in their day to day lives gave me the confidence to pick up my camera, start recording and share my side of motherhood. That same year my first upload was of my daughter Sophie learning how to crawl and within few days I got my first subscriber.


Coming this far has not come without a lot of hard work and patience. If you were to ask me how to get 1000 subscribers on YouTube, my answer would be this:

Do what you do for you, be yourself, enjoy it and wait.

The fact of the matter is that I really love making videos on YouTube and in the process of working on my channel, I have had the privilege in making some great friends. Sometimes I will admit I have had the rare day where I’ve been in two minds whether to continue on my journey, but this has generally been down to some negative feedback. Negative feedback that we are all going to get once in a while because let’s face it, you’re putting yourself out there to be judged by others.

When it all comes down to it though I really love doing what I do, I love sharing my life and my experiences with others. Some of my videos I even like watch over and over again just because I think they’re enjoyable, and if it wasn’t for YouTube I wouldn’t have these fabulous memories of my beautiful children. I find if you can produce something that you want to watch then eventually you will find someone else that wants to watch it too.

I also find that it’s important to keep in touch with your viewers. I try to get back to everyone that contacts me either in comments, email and messages and I take time to talk to those people who contact me or those people who have questions and stumble my way.

The future for 2.2 Children And A Dog? Keeping up the regular vlogs is a must for me, but I do also have a few ideas up my sleeve which I’m looking forward to sharing with everyone.

Overall, YouTube is about making memories and having fun, and if you have fun, you will find that others have fun too!

‘An ordinary mum, doing ordinary things’ by Mummy Nutter

The lovely Mummy Nutter has written this guest post for us about why she decided to start her new vlog just a few weeks ago. We’re looking for more guest contributors, so please get in touch if you have something to share.  

In the meantime, over to Mummy Nutter!

I’m mummy nutter; I’m mummy to 2 gorgeous girls (Hope 2.5yrs and Margot 5 months) and my maiden name is Nutter – which sort of sums me up perfectly.

Before I became a mum I would have described myself as fiercely ambitious; and am not ashamed to say I questioned whether having children was the right thing to do at the time. I have since come to the conclusion that it’s never a good time to have kids; so you may as well get on with it. My order of doing things wasn’t conventional – career, baby, new job, marriage and then another baby. Although I went back to work (in the fashion industry) and intend on doing so again later this year, I have never been more comfortable with the fact that I am a working mother.

My first maternity leave was spent mainly sweating and panicking about everything parental. I wore my ‘L’ plates visibly with everything I did. I was under confident and trying to be perfect – a deadly combination!

I was the mum who sang the wrong words in nursery rhymes at bounce and rhyme, but kept going even though I hated every moment of it. I’m the mum who had never used a food blender before weaning and then quickly realised pouches were the way forward and I’m the mum who lay awake at night worrying about all my parenting inadequacies.

My second maternity leave in complete contrast has been a breath of fresh air; I am loving every second and mainly because I’m so much more relaxed and have stopped trying to be perfect.


The downside to breastfeeding is giving yourself thumb ache from too much time spent on the iphone, which is how I ended up spending way too much money shopping online, became a secret dailymailonline reader (shameful I know) and discovered YouTube! Ok, so I know who Zoella is (thanks to Vogue Nov 2014 issue) but had never considered it a tool for learning / exploring parenting tips.  Like my friends I used Google on a daily basis and found myself trawling through forums where everyone had conflicting opinions; so how did I know who to trust? They could be childless maniacs for all I knew.

I searched YouTube for mummy vloggers, excited to see who could be my virtual friend, who I would trust because I could ‘see’ them in their own homes. I imagined following ‘cool mums’, where I would get inspiration on fashion and lifestyle as well as how to raise my kids ‘cool’. I searched and searched and found no one I could relate too. So I thought I’d give it a go – I love a project and a sense of purpose and so, with my ipad and a few spare moments when Margot was sleeping and Hope was at nursery I started mummy nutter. I’ve since discovered a some fab mummy vloggers but it’s so hard to find what you’re looking for on YouTube, which is why I’m so happy that Channel Mum is here to bring us all together!

My tagline is ‘an ordinary mum doing ordinary things’ and I’m the first to admit this sounds horrific, but I’m hoping that YouTube will become the new forum for mums to communicate, a way for people to see ‘REAL’ mums in action and find people they can relate to.

My videos are not perfect, they don’t have Diptique candles and fairy lights in the background and I certainly wouldn’t dream of telling anyone that the way I do things is the best way; everyone is different and should do whatever feels right for them. My channel is just me sharing my parenting journey with what I’ve learnt along the way.

My parenting style certainly isn’t wholesome; I don’t cook everything from scratch, my children had dummies (gasp, I know!), I still swear (more in my head these days) and I still have the occasional melt down BUT I’m a nice person, I give everything a go, I’m always positive, I love to make a vision board, totally believe in Karma and most importantly I love my children beyond measure. Plus, if my new channel keeps me out of bounce and rhyme I’ll be a better mother for it!


Opening the door

Just before the launch of anything new is an exciting but scary time.

I remember taking over the running of an almost defunct toddler group when my first child was about two. I gave all the toys a good clean, got some new ones by begging for donations, bought some posh biscuits and replaced the Mellow Bird’s coffee with Nescafe (no one drank skinny lattes back then). And I put the word out: leaflets at the doctors and on church hall noticeboards.

And nervously I opened the door at 10am. A long line of buggies and mums and babies and toddlers were waiting outside, and more followed behind. The hall was full and noisy; the toddlers ran round in circles or rode little trucks like dodgem cars, the babies sat mesmerised in the baby corner and the mums chatted. Then we sat in a big wide circle and sang all my favourites (My top 3: Dingle Dangle Scarecrow, Miss Polly had a Dolly and 3 Naughty Monkeys).

I had such a strong sense of pride, community and belonging – and relief!  Today felt a little bit like that. You just don’t know if people will come along and see what you’re up to; you don’t know if they will like it if they do come.  You don’t know – but you take a deep breathe and open the door.

I just wanted to give a big shout out to all you lovely people who have come over to say hello, join up or give encouragement to Channel Mum. Thank you for giving us such a warm welcome.  And thanks to the GuardianThe Drum and Campaign who helped us get the word out.



The honest face of parenting

My kids don’t google questions anymore, they youtube them. And for a while that’s how I thought it would be. YouTube for kids: Minecraft, makeup and funny cat videos. But the YouTube kids are growing up – and having babies. And the YouTube generation of mums have just as many questions as I did when I was a new mum: how do I get my baby to sleep when they think that day is night and night is day? Can I give Calpol AND Ibuprofen for a fever? Is it normal for my baby to cry this much? But more importantly, am I normal?! Why is this so scary? Does anyone else feel overwhelmed? Am I really good enough to be in charge of this tiny delicate, precious little baby?

Millennial mums deserve answers to these questions and they want it in the intimate, visual format of video blogging: vlogging, where it feels like you’re hearing from friends you can get to know and trust. But if you look for answers on YouTube right now, you’ll probably be met mostly by American ‘moms’ (lovely but just different somehow) or corporate how-to’s.

And so Channel Mum was born.

There are some great Mum vloggers already out here – and we’ll introduce you to them here. But we’re also sponsoring 100 mums to find their vlogging voice and tell us their stories. Could you be one? Channel Mum videos are made with love and from the heart by real mums. It’s not about experts telling you what to do, it’s about the honest face of parenting.

The Channel Mum family is about love, trust, friendship and support.

This short film shows just what we mean by that.


Join us and come along on our journey.