The Digiday Awards 2018

Channel Mum team at Digiday awards
The Channel Mum team had a fabulous start to 2018. On 25th January we attended The Digiday Awards Europe awards evening and were delighted to win two amazing awards for our work with Iceland and we were shocked to also bag the big award of the evening “Content Marketer of the Year”. You can see details below of the awards and a collection of photos from the night.

Channel Mum team at Digiday awards

The Digiday Awards Europe

Best Branded Content Series: Channel Mum and Iceland – “Power of Frozen

The judges said: “Frozen food brand Iceland had a brand-imagery issue: It was perceived as low-quality food with little nutritional value. With the help of parenting platform Channel Mum, Iceland worked with a variety of family influencers to show that Iceland products are both healthy and cost-effective. It has produced over 100 pieces of branded content with Channel Mum, with more to come”.

 

Digiday Content Marketing Awards Europe

We were delighted to win another award for our work with Iceland:

Best Branded Content Series: Channel Mum & Iceland – #PowerofFrozen

Channel Mum Team at Digiday awards

 

Finally we took the major award of the evening:

Content Marketer of the Year: Channel Mum

The judges praised Channel Mum for our: “… innovative tactics and place as a leader within the digital industry…”. This award wasn’t one brands could enter, we were nominated and chosen by the judges alongside the likes of The Guardian, Vice, Unilad, The FT, Viacom, Buzzfeed and News UK.

Channel Mum team at Digiday awards


Also a special mention
for the team at Benefit Cosmetics who won brand of the year for their recent work with Channel Mum, the judges said: “In 2017, Benefit Cosmetics distinguished itself from other beauty brands by reaching out to an under-recognised segment: mothers. Collaborating with influencers on the Channel Mum platform, it created the series Wake Up to Makeup, which included makeup tips specifically for busy mothers. See the case study video for the partnership below.

 

You Might Be Interested In

Work with us! If you’re interested in seeing how we can work our magic on your brand (and bring you closer to mums), please get in touch by contacting our partnerships team on partnerships@channelmum.com

Mother knows best – and that means YOU!

Secret_Mission_thumbnailTotes exciting news today as Iceland have dropped celebrity stars like Kerry Katona and Stacey Solomon from their ad campaigns to use us REAL mums from Channel Mum. The high street store decided to use the #PowerOfMum to promote the #PowerOfFrozen after recent research found just 13 per cent of young mums still care what celebrities are selling, and even fewer believe that the stars actually use those products with their own families.

Screen Shot 2016-05-20 at 12.16.26Our news has been met with excitement in the media today, with the Telegraph newspaper and lots of other titles covering it. And we’ve Screen Shot 2016-05-20 at 12.17.41even got our own thing – Recomumdation – meaning mums trust advice from other mothers over conventional advertising. But hey, we already knew that. And that’s why we’ve launched #FrozenFriday to share all our scrummiest meals and cooking tips, tricks and hack ideas from Iceland. Salmon Parcels with Dill – who knew? Frozen Millie’s Cookies? We’re in!

Today our Iceland Secret Mission has gone live on Channel Mum along with a host of new videos from our community showing us their hauls. It’s such an eye opener to see all the amazing things they’ve found in Iceland. Frozen coconut anyone? Check out Charlotte and Ciara testing theirs.  Fancy find out more? Watch our Secret Mission video and all the fab vlogger hauls and we guarantee you’re going to be surprised!

Love, the Channel Mum team x

PS You can cook the below ALL from frozen in 11 minutes and it’s only £2 a head! Find out how here.

Iceland and Channel Mum