PR Week 20.02.15

Channel Mum, the YouTube network launched last month by Netmums founder Siobhan Freegard, has released its monthly roundup of the top 15 UK channels for mums.

The 15 channels had more than ten million views between them in January. The most viewed video, featuring YouTube sensation Zoella, had 350,000 views and was made by London-based Irish family the SacconeJolys, who rank second in the January index.

The list is based on an algorithm, which produces figures on reach and engagement.

The index aims to highlight how vlogging on specialist topics for parents is increasing. Channel Mum conducted a study of 4,500 people, which found that the birth of a child is the main reason for under-35s to post videos more frequently.