The Channel Mum team had a fabulous start to 2018. On 25th January we attended The Digiday Awards Europe awards evening and were delighted to win two amazing awards for our work with Iceland and we were shocked to also bag the big award of the evening “Content Marketer of the Year”. You can see details below of the awards and a collection of photos from the night.
Best Branded Content Series: Channel Mum and Iceland – “Power of Frozen
The judges said: “Frozen food brand Iceland had a brand-imagery issue: It was perceived as low-quality food with little nutritional value. With the help of parenting platform Channel Mum, Iceland worked with a variety of family influencers to show that Iceland products are both healthy and cost-effective. It has produced over 100 pieces of branded content with Channel Mum, with more to come”.
We were delighted to win another award for our work with Iceland:
Best Branded Content Series: Channel Mum & Iceland – #PowerofFrozen
Finally we took the major award of the evening:
Content Marketer of the Year: Channel Mum
The judges praised Channel Mum for our: “… innovative tactics and place as a leader within the digital industry…”. This award wasn’t one brands could enter, we were nominated and chosen by the judges alongside the likes of The Guardian, Vice, Unilad, The FT, Viacom, Buzzfeed and News UK.
Also a special mention for the team at Benefit Cosmetics who won brand of the year for their recent work with Channel Mum, the judges said: “In 2017, Benefit Cosmetics distinguished itself from other beauty brands by reaching out to an under-recognised segment: mothers. Collaborating with influencers on the Channel Mum platform, it created the series “Wake Up to Makeup,” which included makeup tips specifically for busy mothers. See the case study video for the partnership below.
Work with us! If you’re interested in seeing how we can work our magic on your brand (and bring you closer to mums), please get in touch by contacting our partnerships team on firstname.lastname@example.org