The Gender Gap – What Is It & When Does It Start?

MIND the gender gap! It’s well known women are often forced to pay more for high street goods like clothes and toiletries – but did you know this so-called ‘pink tax’ applies to kids too?

Our shock new research from ChannelMum.com reveals two thirds of parents have noticed stores charging more for the same item depending on whether it’s aimed at boys or girls.

Seven in ten say girls are made to pay more – and the worst thing? It starts when kids are aged just 12 to 18 months old.

Girls’ prices are regularly higher for items including coats, T-shirts, nightwear and even underwear, with a price difference of up to 33%. Over a lifetime, that’s a lot of extra cash!

So what can you do? Our survey showed 97% want it stamped out either with a voluntary code of conduct or by making it illegal. But in the meantime, join the third of parents who are shunning stores which price by gender.

We want your opinion – do you think it’s ridiculous that girls’ stuff costs more, or is it not a big deal? Join in the conversation right here

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